Comments on: Never Right http://www.john-carlton.com/2007/12/05/never-right/ insight, tactics, advice and mutterings on copywriting, marketing and living life deep... from the most ripped-off world-class ad writer alive... Thu, 20 Nov 2008 10:29:57 +0000 http://wordpress.org/?v=2.2 By: aalleexxeeyy » Never Right http://www.john-carlton.com/2007/12/05/never-right/#comment-131418 aalleexxeeyy » Never Right Mon, 10 Dec 2007 12:48:41 +0000 http://www.john-carlton.com/2007/12/05/never-right/#comment-131418 [...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerpt Thursday, 12:02am Reno, NV Howdy… How would you like to frustrate the hell out of all your competitors… and get so good at sales that people start believing you’ve made a pact with the Devil? Okay, that’s too many satanic references in one sentence. (Though Frank Kern would dig it.) But the analogy holds, once you learn this one simple salesman’s tactic I’m about to share with you. Other biz owners will swear at you, and fresh customers will swear in appreciation of your skill. The tactic [...] […] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerpt Thursday, 12:02am Reno, NV Howdy… How would you like to frustrate the hell out of all your competitors… and get so good at sales that people start believing you’ve made a pact with the Devil? Okay, that’s too many satanic references in one sentence. (Though Frank Kern would dig it.) But the analogy holds, once you learn this one simple salesman’s tactic I’m about to share with you. Other biz owners will swear at you, and fresh customers will swear in appreciation of your skill. The tactic […]

]]> By: Don Graff http://www.john-carlton.com/2007/12/05/never-right/#comment-129826 Don Graff Fri, 07 Dec 2007 07:20:03 +0000 http://www.john-carlton.com/2007/12/05/never-right/#comment-129826 Good Morning Mr. Carlton... Based on your perceptions of Hawaii, I'll bet you remember the Oakland Raiders with George Blanda as QB. ( Right about when Noah laid the keel.) Once Oakland went 'corporate' after their first SuperBowl win, watching Oakland became as boring as every game is today. With Madden as Coach & Blanda as QB, you never ever 'knew' what they would do. Some games were absolute free-for-alls. A real 'hoot'. Being at the rock bottom of the League, there was no where to go but up. As you described, Defence would be playing catch-up, with Oakland. Oakland's Defence actually 'blitzed' (1) time with the entire line running at the QB. NO ONE went downfield. (They got the ball...) Blanda once ran a play with (6) lateral passes, then ran downfield. A lineman threw the ball to him, touchdown. The opposing Defence took 3-4 seconds to realize WHERE the ball went. I laughed watching grown men looking around, trying to figure out 'what-the-hell-happened'. Blanda was already back at the bench, the opposing Defence was still looking around... A Volkswagen floating on water. A magazine cover with a gun pointed at a dog. Sales copy that only had (1) feature, (1) 'benefit', with the staying-power of decades. Thinking 'outside the box' doesn't work. ACTING 'outside the box ' does. My thanks to you & your intelligence in what you write about...Don Good Morning Mr. Carlton…
Based on your perceptions of Hawaii, I’ll bet you remember the Oakland Raiders with George Blanda as QB. ( Right about when Noah laid the keel.)
Once Oakland went ‘corporate’ after their first SuperBowl win, watching Oakland became as boring as every game is today.
With Madden as Coach & Blanda as QB, you never ever ‘knew’ what they would do. Some games were absolute free-for-alls. A real ‘hoot’. Being at the rock bottom of the League, there was no where to go but up.
As you described, Defence would be playing catch-up, with Oakland. Oakland’s Defence actually ‘blitzed’ (1) time with the entire line running at the QB. NO ONE went downfield. (They got the ball…)
Blanda once ran a play with (6) lateral passes, then ran downfield. A lineman threw the ball to him, touchdown. The opposing Defence took 3-4 seconds to realize WHERE the ball went. I laughed watching grown men looking around, trying to figure out ‘what-the-hell-happened’. Blanda was already back at the bench, the opposing Defence was still looking around…
A Volkswagen floating on water. A magazine cover with a gun pointed at a dog. Sales copy that only had (1) feature, (1) ‘benefit’, with the staying-power of decades.
Thinking ‘outside the box’ doesn’t work.
ACTING ‘outside the box ‘ does.
My thanks to you & your intelligence in what you write about…Don

]]> By: Alexis Kauffmann http://www.john-carlton.com/2007/12/05/never-right/#comment-129807 Alexis Kauffmann Fri, 07 Dec 2007 03:45:18 +0000 http://www.john-carlton.com/2007/12/05/never-right/#comment-129807 It is hard to figure out how you can write so much about simple things I plain ignore although, somewhere in my brain, it feels like I've always knew that, just needed to be reminded of it... I guess that is what you call salesmanship. Simply spectacular. It is hard to figure out how you can write so much about simple things I plain ignore although, somewhere in my brain, it feels like I’ve always knew that, just needed to be reminded of it…

I guess that is what you call salesmanship. Simply spectacular.

]]> By: Anonymous http://www.john-carlton.com/2007/12/05/never-right/#comment-129709 Anonymous Thu, 06 Dec 2007 19:40:37 +0000 http://www.john-carlton.com/2007/12/05/never-right/#comment-129709 <strong>It's about beer and football......</strong> How would you like to frustrate the hell out of all your competitors and get so good at sales that people start believing youve made a pact with the Devil? The tactic is called Never Right and I was reminded of it while watching a college football game... It’s about beer and football……

How would you like to frustrate the hell out of all your competitors and get so good at sales that people start believing youve made a pact with the Devil? The tactic is called Never Right and I was reminded of it while watching a college football game…

]]> By: PlugIM.com http://www.john-carlton.com/2007/12/05/never-right/#comment-129707 PlugIM.com Thu, 06 Dec 2007 19:35:22 +0000 http://www.john-carlton.com/2007/12/05/never-right/#comment-129707 <strong>It's about beer and football......</strong> How would you like to frustrate the hell out of all your competitors… and get so good at sales that people start believing you’ve made a pact with the Devil? The tactic is called “Never Right”… and I was reminded of it while watching a colleg... It’s about beer and football……

How would you like to frustrate the hell out of all your competitors… and get so good at sales that people start believing you’ve made a pact with the Devil? The tactic is called “Never Right”… and I was reminded of it while watching a colleg…

]]> By: Great 20th Century Works of Fiction by Women » Blog Archive » Never Right http://www.john-carlton.com/2007/12/05/never-right/#comment-129700 Great 20th Century Works of Fiction by Women » Blog Archive » Never Right Thu, 06 Dec 2007 18:47:50 +0000 http://www.john-carlton.com/2007/12/05/never-right/#comment-129700 [...] Never RightBy john-carltonLists of hooks, and stories, and testimonials from other people and endorsements from well-known sources. The rookie skips all of this, and just tries to bludgeon the prospect with a small set of reasons why he SHOULD buy. Damn it. …John Carlton’s Big Damn Blog - http://www.john-carlton.com/ [...] […] Never RightBy john-carltonLists of hooks, and stories, and testimonials from other people and endorsements from well-known sources. The rookie skips all of this, and just tries to bludgeon the prospect with a small set of reasons why he SHOULD buy. Damn it. …John Carlton’s Big Damn Blog - http://www.john-carlton.com/ […]

]]> By: Sports Books of All Time » Blog Archive » Never Right http://www.john-carlton.com/2007/12/05/never-right/#comment-129698 Sports Books of All Time » Blog Archive » Never Right Thu, 06 Dec 2007 18:47:28 +0000 http://www.john-carlton.com/2007/12/05/never-right/#comment-129698 [...] Never RightBy john-carltonI’ll spare you the details — I’m no Red Smith (early sportswriing pioneer) — but I was struck by something the Hawaiian offense did. Sat up, spilled my beer and popcorn and scared the dog. This was very interesting. …John Carlton’s Big Damn Blog - http://www.john-carlton.com/ [...] […] Never RightBy john-carltonI’ll spare you the details — I’m no Red Smith (early sportswriing pioneer) — but I was struck by something the Hawaiian offense did. Sat up, spilled my beer and popcorn and scared the dog. This was very interesting. …John Carlton’s Big Damn Blog - http://www.john-carlton.com/ […]

]]> By: Fiction Books You Just Have to Read » Blog Archive » Never Right http://www.john-carlton.com/2007/12/05/never-right/#comment-129697 Fiction Books You Just Have to Read » Blog Archive » Never Right Thu, 06 Dec 2007 18:42:48 +0000 http://www.john-carlton.com/2007/12/05/never-right/#comment-129697 [...] Never RightBy john-carltonBecause every reason you had for demurring was demolished and countered, and the new reality you were left with was… you didn’t buy, because you don’t know why anymore. You thought you had a good reason or two not to buy. …John Carlton’s Big Damn Blog - http://www.john-carlton.com/ [...] […] Never RightBy john-carltonBecause every reason you had for demurring was demolished and countered, and the new reality you were left with was… you didn’t buy, because you don’t know why anymore. You thought you had a good reason or two not to buy. …John Carlton’s Big Damn Blog - http://www.john-carlton.com/ […]

]]> By: Best Novels of the 20th Century » Blog Archive » Never Right http://www.john-carlton.com/2007/12/05/never-right/#comment-129565 Best Novels of the 20th Century » Blog Archive » Never Right Thu, 06 Dec 2007 12:14:42 +0000 http://www.john-carlton.com/2007/12/05/never-right/#comment-129565 [...] Never RightBy john-carltonLists of hooks, and stories, and testimonials from other people and endorsements from well-known sources. The rookie skips all of this, and just tries to bludgeon the prospect with a small set of reasons why he SHOULD buy. Damn it. …John Carlton’s Big Damn Blog - http://www.john-carlton.com/ [...] […] Never RightBy john-carltonLists of hooks, and stories, and testimonials from other people and endorsements from well-known sources. The rookie skips all of this, and just tries to bludgeon the prospect with a small set of reasons why he SHOULD buy. Damn it. …John Carlton’s Big Damn Blog - http://www.john-carlton.com/ […]

]]> By: Will Smith » Never Right http://www.john-carlton.com/2007/12/05/never-right/#comment-129488 Will Smith » Never Right Thu, 06 Dec 2007 09:00:31 +0000 http://www.john-carlton.com/2007/12/05/never-right/#comment-129488 [...] John Carltonâs Big Damn Blog wrote an interesting post today on Never RightHere’s a quick excerpt Thursday, 12:02am Reno, NV Howdy… How would you like to frustrate the hell out of all your competitors… and get so good at sales that people start believing you’ve made a pact with the Devil? Okay, that’s too many satanic references in one sentence. (Though Frank Kern would dig it.) But the analogy holds, once you learn this one simple salesman’s tactic I’m about to share with you. Other biz owners will swear at you, and fresh customers will swear in appreciation of your skill. The tactic [...] […] John Carltonâs Big Damn Blog wrote an interesting post today on Never RightHere’s a quick excerpt Thursday, 12:02am Reno, NV Howdy… How would you like to frustrate the hell out of all your competitors… and get so good at sales that people start believing you’ve made a pact with the Devil? Okay, that’s too many satanic references in one sentence. (Though Frank Kern would dig it.) But the analogy holds, once you learn this one simple salesman’s tactic I’m about to share with you. Other biz owners will swear at you, and fresh customers will swear in appreciation of your skill. The tactic […]

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