Sunday, 8:06pm
Reno, NV
Howdy…
Let’s talk about boozing it up, shall we?
I mean, tomorrow is Amateur Drunk Night, after all. The streets will be an obstacle course of big damn SUVs and expensive sedans driven by people who have just discovered — just tonight, at the big New Year’s Eve party — that they love Irish […]

[Read More]

Thursday, 10:15am
Reno, NV
Howdy…
Sometimes marketers like to pretend they exist outside the “real” world of politics, war and social upheaval.
This attitude is especially evident in certain commercials and ad-heavy publications that reveal a thick-headed cluelessness about life outside the box of privilege. In the past months, I’ve seen TV ads mimicking revolution in the street […]

[Read More]

Saturday, 11:09pm
Reno, NV
Howdy…
The bad part about being sick for a few weeks is that it sucks, of course. You fall behind on stuff, you fatten up from the lack of exercise, and people treat you like a leper when you do venture out, dodging imaginary explosions of germs each time you cough into your […]

[Read More]

Sunday, 11:59pm
Reno, NV
Howdy…
Quickie post here, cuz I’m a walking petri dish of germs. There’s a slug of Nyquil sitting here with my name on it, and I’ll be worthless about three minutes after I slam it.
Gulp.
Done.
Here’s the post (while I can still type): One of the grand traditions of year-end journalism is the […]

[Read More]

Thursday, 7:54pm
Reno, NV
Howdy…
A colleague of mine recently shared an interesting tactic for instantly increasing cash flow.
It’s very low tech.
It’s the phone. And no, it’s not telemarketing.
Here’s what he did: During an afternoon lull in the workday not too long ago, my friend (let’s call him “Joe”) realized he had nothing urgent on his […]

[Read More]

Sunday, 11:16pm
Reno, NV
Howdy…
Let’s chat about money.
Cash, moolah, the big bucks, treasure. Greenbacks. Funds. Scratch. Coin of the realm.
You know — the stuff we kill ourselves (and sometimes each other) to get ahold of.
People who pretend to know will tell you that money cannot buy you happiness.
In fact, they say, too much […]

[Read More]

Thursday, 12:02am
Reno, NV
Howdy…
How would you like to frustrate the hell out of all your competitors… and get so good at sales that people start believing you’ve made a pact with the Devil?
Okay, that’s too many satanic references in one sentence. (Though Frank Kern would dig it.)
But the analogy holds, once you learn this one […]

[Read More]

Sunday, 5:49pm
Reno, NV
Howdy…
One of my favorite hobbies is to go into stores and be insulted by clueless sales staff.
It used to offend me… until I realized all the really good marketing lessons inherent in every face-to-face encounter with anyone selling anything. (One of the coolest taxi rides I ever took was in Vegas, many […]

[Read More]