A colleague of mine recently shared an interesting tactic for instantly increasing cash flow.
It’s very low tech.
It’s the phone. And no, it’s not telemarketing.
Here’s what he did: During an afternoon lull in the workday not too long ago, my friend (let’s call him “Joe”) realized he had nothing urgent on his plate that required immediate attention.
So he picked up the phone and called a long-time customer who he’d been playing phone tag with over some minor matter. It was a “B” list kinda task.
During the chat that ensued, however, Joe happened to mention another project he was involved in… and his client expressed immediate interest.
Joe wasn’t pitching the event. Just bringing it up in conversation.
But it triggered a sale.
So Joe made another call, out of the blue, to another long-time customer… and after some brief small talk, brought up the project. That client, too, wanted in, at full price.
No pitch. No hard sell.
Just a casual mention of something coming up.
Joe sat back and considered things. Both of these clients should have already heard about this project… and should have had ample opportunity to sign up previously. There had been email, direct mail, blog postings, etc.
In fact, before the phone calls, Joe had taken it for granted that all his best clients had of course already heard about this upcoming project. He was very thorough with his marketing.
But no. The project hadn’t entered their attention span. Until he brought it up in a friendly phone call.
So Joe picked up the phone again…
Long story short… Joe spent the next couple of hours calling random numbers on his “hot list” of best customers… and grossed something like $51,000 … Continue Reading