From: Reno, NV
Thursday night, 9:26pm
Subject: Going off on The Man, Part II
One of the talents I’m most proud of is my knack for naming stuff.
I’m good at it because I love all forms of language, and I’m not afraid of mixing up forbidden slang with fifty-cent words to arrive at something fresh and compelling.
I could, for example, have called my first course “A Really Good Tutorial on Creating Ads” and written it in proper English … and it would have promptly (and justifiably) sank to the bottom of the barrel of courses on advertising.
Fortunately, I eschewed mediocrity and — instead — went for the jugular.
And the slang-ridden, take-no-prisoners course I did write — “Kick-Ass Copywriting Secrets of a Marketing Rebel” — hit a nerve among entrepreneurs and small biz owners world-wide.
The lesson: Words matter.
Never confuse “smart sounding speech” with real Continue Reading