We live in a nice joint, in a nice neighborhood.
The house is big, comfy, secluded (somewhat), wired… and full of technological whoop-de-do’s that break down with alarming regularity.
Last week, it was the dishwasher.
Now, for most of my life I was old-school about cleaning up. I have an old R. Crumb cartoon of Mr. Natural […]

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Bulletin from the powerful Altitude event in Los Angeles last week: Testing equals Big Bucks.
This shouldn’t be news, but it is for an alarming number of even veteran marketers. (I’ll certainly cop to being guilty of not testing anywhere near enough.)
The bottom line is that, at some point, you’ve got to step away […]

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Howdy.
Just a quick note: Gary Halbert’s sons, Bond and Kevin, graciously asked me to be the first of Gary’s friends and colleagues to post on athe great man’s newly-rejuvenated website:
www.thegaryhalbertletter.com
It’s an honor… and I pulled out all the stops by digging into my most-used notes, and posting the notorious “20 Clicks” report that has […]

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