Comments on: Basic Business Survival Skills Most Businesses Ignore http://www.john-carlton.com/2007/08/13/basic-business-survival-skills-most-businesses-ignore/ insight, tactics, advice and mutterings on copywriting, marketing and living life deep... from the most ripped-off world-class ad writer alive... Thu, 20 Nov 2008 10:44:12 +0000 http://wordpress.org/?v=2.2 By: create your own information product http://www.john-carlton.com/2007/08/13/basic-business-survival-skills-most-businesses-ignore/#comment-127826 create your own information product Wed, 28 Nov 2007 06:56:35 +0000 http://www.john-carlton.com/2007/08/13/basic-business-survival-skills-most-businesses-ignore/#comment-127826 MBA has become the most valuable proposition for the world of today but I fully agree with the writer that a person without MBA also can be a very successful businessman. We can see many salesmen, who are not even educated, yet are very successful. In the business, it is the idea that sells and it’s the experience that teaches. MBA has become the most valuable proposition for the world of today but I fully agree with the writer that a person without MBA also can be a very successful businessman. We can see many salesmen, who are not even educated, yet are very successful. In the business, it is the idea that sells and it’s the experience that teaches.

]]> By: marketing reviews http://www.john-carlton.com/2007/08/13/basic-business-survival-skills-most-businesses-ignore/#comment-127814 marketing reviews Wed, 28 Nov 2007 06:10:17 +0000 http://www.john-carlton.com/2007/08/13/basic-business-survival-skills-most-businesses-ignore/#comment-127814 Business is not just raw material, production, finance or marketing, its much more than that. CEO's and MD's or entrepreneurs ignore the value of manpower. The other employees should also be given credit and praised to make them feel that they are valued. Factories and companies do not run on their own but need men to do the jobs. So why not make them feel that they are the part of an organization in which they are Business is not just raw material, production, finance or marketing, its much more than that. CEO’s and MD’s or entrepreneurs ignore the value of manpower. The other employees should also be given credit and praised to make them feel that they are valued. Factories and companies do not run on their own but need men to do the jobs. So why not make them feel that they are the part of an organization in which they are

]]> By: Dean http://www.john-carlton.com/2007/08/13/basic-business-survival-skills-most-businesses-ignore/#comment-126080 Dean Thu, 22 Nov 2007 14:25:40 +0000 http://www.john-carlton.com/2007/08/13/basic-business-survival-skills-most-businesses-ignore/#comment-126080 I feel he is one among the few to describe MBA as the least relevant subject in marketing and Branding as the subjective thing. Yes if we look at the real world situation, its only the Marketing trend that needs to be calculated and assessed to reach the targat audience. Good sales man is the only one who assess the situation and needs and aspirations of the customers and then create the create the marketing enviornment. But we cannot also ignore MBA's in the business enviornments of this global world of today as small businessman with no proper strategies will always lack behind these big Giants. I feel he is one among the few to describe MBA as the least relevant subject in marketing and Branding as the subjective thing. Yes if we look at the real world situation, its only the Marketing trend that needs to be calculated and assessed to reach the targat audience. Good sales man is the only one who assess the situation and needs and aspirations of the customers and then create the create the marketing enviornment. But we cannot also ignore MBA’s in the business enviornments of this global world of today as small businessman with no proper strategies will always lack behind these big Giants.

]]> By: Matt http://www.john-carlton.com/2007/08/13/basic-business-survival-skills-most-businesses-ignore/#comment-102955 Matt Sat, 18 Aug 2007 18:49:47 +0000 http://www.john-carlton.com/2007/08/13/basic-business-survival-skills-most-businesses-ignore/#comment-102955 “But there’s two types of smarts: book smarts, which waved bye-bye to you long ago and there’s street smarts, the ability to read people. And you know how to do that.” -David Spade, "Tommy Boy" “But there’s two types of smarts: book smarts, which waved bye-bye to you long ago and there’s street smarts, the ability to read people. And you know how to do that.”

-David Spade, “Tommy Boy”

]]> By: Greg Thompson http://www.john-carlton.com/2007/08/13/basic-business-survival-skills-most-businesses-ignore/#comment-102366 Greg Thompson Wed, 15 Aug 2007 22:28:11 +0000 http://www.john-carlton.com/2007/08/13/basic-business-survival-skills-most-businesses-ignore/#comment-102366 Thank you for the reply John. I've been following Gary for a very long time (have a lot of tapes of you guys from the 80's and early 90's heyday and love every bit of them) so I just wanted to get some insight into some of the things that no one else seemed to be talking about. I've got a lot of "little details" kind of questions so I'm looking forward to what comes out... and when it does, you can bet I'll be right at the front of the line to get it! :) Thank you for the reply John.

I’ve been following Gary for a very long time (have a lot of tapes of you guys from the 80’s and early 90’s heyday and love every bit of them) so I just wanted to get some insight into some of the things that no one else seemed to be talking about.

I’ve got a lot of “little details” kind of questions so I’m looking forward to what comes out… and when it does, you can bet I’ll be right at the front of the line to get it! :)

]]> By: David Z http://www.john-carlton.com/2007/08/13/basic-business-survival-skills-most-businesses-ignore/#comment-102006 David Z Tue, 14 Aug 2007 18:26:40 +0000 http://www.john-carlton.com/2007/08/13/basic-business-survival-skills-most-businesses-ignore/#comment-102006 Great post John. You know, as a rising senior at one of the nation's top undergrad business schools I can't help but keep thinking "wow, this stuff all sounds important but man...there's NO practical application here". The middle management picture that you painted is the one I fear most and just hope that my inner -entreprenuer beats down the external forces that are saying "get your degree and work in 'Brand Management' for General Mills! All The Best Dave Great post John. You know, as a rising senior at one of the nation’s top undergrad business schools I can’t help but keep thinking “wow, this stuff all sounds important but man…there’s NO practical application here”. The middle management picture that you painted is the one I fear most and just hope that my inner -entreprenuer beats down the external forces that are saying “get your degree and work in ‘Brand Management’ for General Mills!

All The Best
Dave

]]> By: stephen richard levine http://www.john-carlton.com/2007/08/13/basic-business-survival-skills-most-businesses-ignore/#comment-101891 stephen richard levine Tue, 14 Aug 2007 08:39:14 +0000 http://www.john-carlton.com/2007/08/13/basic-business-survival-skills-most-businesses-ignore/#comment-101891 George Bush has a Harvard MBA - 'enuff said! George Bush has a Harvard MBA - ‘enuff said!

]]> By: john-carlton http://www.john-carlton.com/2007/08/13/basic-business-survival-skills-most-businesses-ignore/#comment-101872 john-carlton Tue, 14 Aug 2007 03:48:17 +0000 http://www.john-carlton.com/2007/08/13/basic-business-survival-skills-most-businesses-ignore/#comment-101872 Hi Greg. Time is relative. I assure you that no one has "forgotten" about Gary. I'm in constant contact with his sons, Kevin and Bond (for whom the Boron Letters were written). The details of clearing away the thicket of urgent (and costly) legal matters presented by Gary's sudden passing have kept them busy. However, they have big plans to re-establish Gary's legacy, and his relevance in today's marketing world. It's their project first and foremost, and while many marketers (including myself) are offering help and support, we also have no intention of beating them to the punch with our own books. Bond has just sent me drafts of his first writings about his father, and they are securing copyrights and filling in some gaps in the videotaped history of his seminars. Patience. Screw DM News -- the mainstream press in advertising never embraced Gary (to their eternal shame), and he never cared about being on any best-seller lists. He was not of the corporate world. He loved entrepreneurship above all. And don't sweat the current lack of Amazon, et al, recognition. When I first discovered Claude Hopkins and the other geniuses from the early part of the century, most of their books were out of print. They literally had been forgotten by Madison Avenue. But quality wins the day, and I do not fear that Gary will end up in the dust bin of history. The shock of his passing is still fresh, you should know. Perhaps you've been fortunate enough not to experience the sudden, unexpected loss of a good friend. You don't shake it off easily. You don't rush the healing. Stay frosty, and your thirst for the "real" backstory to Gary's famous life will be sated. John Hi Greg. Time is relative. I assure you that no one has “forgotten” about Gary. I’m in constant contact with his sons, Kevin and Bond (for whom the Boron Letters were written). The details of clearing away the thicket of urgent (and costly) legal matters presented by Gary’s sudden passing have kept them busy.

However, they have big plans to re-establish Gary’s legacy, and his relevance in today’s marketing world. It’s their project first and foremost, and while many marketers (including myself) are offering help and support, we also have no intention of beating them to the punch with our own books.

Bond has just sent me drafts of his first writings about his father, and they are securing copyrights and filling in some gaps in the videotaped history of his seminars.

Patience. Screw DM News — the mainstream press in advertising never embraced Gary (to their eternal shame), and he never cared about being on any best-seller lists. He was not of the corporate world. He loved entrepreneurship above all.

And don’t sweat the current lack of Amazon, et al, recognition. When I first discovered Claude Hopkins and the other geniuses from the early part of the century, most of their books were out of print. They literally had been forgotten by Madison Avenue. But quality wins the day, and I do not fear that Gary will end up in the dust bin of history.

The shock of his passing is still fresh, you should know. Perhaps you’ve been fortunate enough not to experience the sudden, unexpected loss of a good friend. You don’t shake it off easily. You don’t rush the healing.

Stay frosty, and your thirst for the “real” backstory to Gary’s famous life will be sated.

John

]]> By: Greg Thompson http://www.john-carlton.com/2007/08/13/basic-business-survival-skills-most-businesses-ignore/#comment-101853 Greg Thompson Mon, 13 Aug 2007 23:11:21 +0000 http://www.john-carlton.com/2007/08/13/basic-business-survival-skills-most-businesses-ignore/#comment-101853 Back when Gary passed, I got a bunch of e-mails saying something along the lines of: "In the coming months, much will be written about Gary Halbert", etc etc So I was happy (even overjoyed) that it seemed like people were going to band together and write lots of tributes, collectives, stories, etc. But sadly none of that appears to have happened, aside from the little birthday page Bond set up back in June. And being that I regret very much not being able to make it to the memorial, I was one of the very first people to sign up for the DVD list. But even on that, I've still heard nothing. So my question is... what gives? I expected this time period to be a gusher of Halbertisms of all kinds and yet everywhere I look its all just business as usual. Isn't somebody ever going to write a comprehensive biography of this amazing man's life, at the very least? Gary Halbert was one of the most influential figures in DM history, yet when you type in his name in Amazon.com, you get nothing. (except a few excerpts from other people briefly talking about him in THEIR books) Heck, I never even saw a proper mention of his passing in DM News, Direct, OR Target for Christsakes. What gives? Honestly... what the heck is going on here?! John, I post this to your blog because I think you seem to be the only person out there who will really be able to understand and provide an intelligent answer. Back when Gary passed, I got a bunch of e-mails saying something along the lines of:

“In the coming months, much will be written about Gary Halbert”, etc etc

So I was happy (even overjoyed) that it seemed like people were going to band together and write lots of tributes, collectives, stories, etc.

But sadly none of that appears to have happened, aside from the little birthday page Bond set up back in June. And being that I regret very much not being able to make it to the memorial, I was one of the very first people to sign up for the DVD list.

But even on that, I’ve still heard nothing.

So my question is… what gives?

I expected this time period to be a gusher of Halbertisms of all kinds and yet everywhere I look its all just business as usual.

Isn’t somebody ever going to write a comprehensive biography of this amazing man’s life, at the very least?

Gary Halbert was one of the most influential figures in DM history, yet when you type in his name in Amazon.com, you get nothing. (except a few excerpts from other people briefly talking about him in THEIR books) Heck, I never even saw a proper mention of his passing in DM News, Direct, OR Target for Christsakes.

What gives? Honestly… what the heck is going on here?!

John, I post this to your blog because I think you seem to be the only person out there who will really be able to understand and provide an intelligent answer.

]]> By: John C. A. Manley http://www.john-carlton.com/2007/08/13/basic-business-survival-skills-most-businesses-ignore/#comment-101849 John C. A. Manley Mon, 13 Aug 2007 23:00:40 +0000 http://www.john-carlton.com/2007/08/13/basic-business-survival-skills-most-businesses-ignore/#comment-101849 I must admit I have a high school education. In my punitive country (Canada) we are forced to remain in school until the age of 16, or until we complete 12 grades (whichever comes first). I figured, since I was under this watered-down form of martial law, I might as well make the best of it. Though I felt the big benefits to school wore off sometime after learned how to read, write and do my times tables. My best education, since then, has cost me around $20-$30K in the art of making mistakes and learning from them. Paying for traffic, direct mail, etc., and watching the copy bomb or succeed or do lukewarm. I'm grateful to hear what you wrote here, and am glad to know I'm following the path trodden by such scholars in the art of real-world salesmanship. Thanks for the post, John M. http://www.RealityCopywriting.com/free_ezine I must admit I have a high school education.

In my punitive country (Canada) we are forced to remain in school until the age of 16, or until we complete 12 grades (whichever comes first).

I figured, since I was under this watered-down form of martial law, I might as well make the best of it. Though I felt the big benefits to school wore off sometime after learned how to read, write and do my times tables.

My best education, since then, has cost me around $20-$30K in the art of making mistakes and learning from them. Paying for traffic, direct mail, etc., and watching the copy bomb or succeed or do lukewarm.

I’m grateful to hear what you wrote here, and am glad to know I’m following the path trodden by such scholars in the art of real-world salesmanship.

Thanks for the post,

John M.
http://www.RealityCopywriting.com/free_ezine

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