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	<title>Comments on: The Squares Are Coming!  The Squares Are Coming!</title>
	<link>http://www.john-carlton.com/2007/06/17/the-squares-are-coming-the-squares-are-coming/</link>
	<description>insight, tactics, advice and mutterings on copywriting, marketing and living life deep... from the  most ripped-off world-class ad writer alive...</description>
	<pubDate>Thu, 20 Nov 2008 13:33:22 +0000</pubDate>
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		<title>By: Stan</title>
		<link>http://www.john-carlton.com/2007/06/17/the-squares-are-coming-the-squares-are-coming/#comment-81697</link>
		<author>Stan</author>
		<pubDate>Thu, 21 Jun 2007 23:56:20 +0000</pubDate>
		<guid>http://www.john-carlton.com/2007/06/17/the-squares-are-coming-the-squares-are-coming/#comment-81697</guid>
		<description>Here's a link to the SF Chronicle article John's talking about.

You might have to register (free).

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/05/20/BUGSIPT25U1.DTL&#38;hw=adwords&#38;sn=002&#38;sc=221</description>
		<content:encoded><![CDATA[<p>Here&#8217;s a link to the SF Chronicle article John&#8217;s talking about.</p>
<p>You might have to register (free).</p>
<p><a href="http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/05/20/BUGSIPT25U1.DTL&amp;hw=adwords&amp;sn=002&amp;sc=221" rel="nofollow">http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/05/20/BUGSIPT25U1.DTL&amp;hw=adwords&amp;sn=002&amp;sc=221</a></p>
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		<title>By: Jason Moffatt</title>
		<link>http://www.john-carlton.com/2007/06/17/the-squares-are-coming-the-squares-are-coming/#comment-81332</link>
		<author>Jason Moffatt</author>
		<pubDate>Thu, 21 Jun 2007 14:29:03 +0000</pubDate>
		<guid>http://www.john-carlton.com/2007/06/17/the-squares-are-coming-the-squares-are-coming/#comment-81332</guid>
		<description>John,

You are so right.  In just a blink of an eye I've watched
Google crush a 6 figure business for me.

But since this is the Wild Wild West, I just hop back onto
that horse of mine and ride into some new pastures.

There is so much opportunity of the web it's sick.  New 
stuff pops up every day and there is always a few bucks
to be made for those that are actually in the game and
have a few skills.

But don't get too content.  You never know when someone
will yank the rug from underneath you.  Things change really
quick and you gotta be ready to roll with the punches at a 
seconds notice.

Personally I'm looking into markets that I know have longevity.

I've spent a bit too much time with these 1 hit wonders and
hit or miss campaigns.  Sure, the cash has been nice, but it
seems like a much wiser move to build a brand that will stand
the test of time, regardless of what Google or any online entity
has to say.

Because of the wisdom I've learned from you, and a few select
others, I cherish these Wild times online.  It's quite a blast, and
there isn't a day that goes by that I don't learn something new
about people.

Keep the great stuff coming John.  Your words give many of us
a great perspective as we venture onto the next daily project!

Cheers,

J-Mo</description>
		<content:encoded><![CDATA[<p>John,</p>
<p>You are so right.  In just a blink of an eye I&#8217;ve watched<br />
Google crush a 6 figure business for me.</p>
<p>But since this is the Wild Wild West, I just hop back onto<br />
that horse of mine and ride into some new pastures.</p>
<p>There is so much opportunity of the web it&#8217;s sick.  New<br />
stuff pops up every day and there is always a few bucks<br />
to be made for those that are actually in the game and<br />
have a few skills.</p>
<p>But don&#8217;t get too content.  You never know when someone<br />
will yank the rug from underneath you.  Things change really<br />
quick and you gotta be ready to roll with the punches at a<br />
seconds notice.</p>
<p>Personally I&#8217;m looking into markets that I know have longevity.</p>
<p>I&#8217;ve spent a bit too much time with these 1 hit wonders and<br />
hit or miss campaigns.  Sure, the cash has been nice, but it<br />
seems like a much wiser move to build a brand that will stand<br />
the test of time, regardless of what Google or any online entity<br />
has to say.</p>
<p>Because of the wisdom I&#8217;ve learned from you, and a few select<br />
others, I cherish these Wild times online.  It&#8217;s quite a blast, and<br />
there isn&#8217;t a day that goes by that I don&#8217;t learn something new<br />
about people.</p>
<p>Keep the great stuff coming John.  Your words give many of us<br />
a great perspective as we venture onto the next daily project!</p>
<p>Cheers,</p>
<p>J-Mo</p>
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