Comments on: Travelin’ Blues http://www.john-carlton.com/2007/04/21/travelin-blues/ insight, tactics, advice and mutterings on copywriting, marketing and living life deep... from the most ripped-off world-class ad writer alive... Thu, 20 Nov 2008 10:10:51 +0000 http://wordpress.org/?v=2.2 By: Mike http://www.john-carlton.com/2007/04/21/travelin-blues/#comment-62798 Mike Tue, 01 May 2007 22:26:18 +0000 http://www.john-carlton.com/2007/04/21/travelin-blues/#comment-62798 Take a page from the political consultants play book. When it comes to marketing with audio, you want a salient sound bite. It helps to use alliteration and make sure the words spoken have a rhythm to them so they're better remembered. Studies show that easily remembered phrases often have a rhyme to them. Take a page from the political consultants play book. When it comes to marketing with audio, you want a salient sound bite. It helps to use alliteration and make sure the words spoken have a rhythm to them so they’re better remembered. Studies show that easily remembered phrases often have a rhyme to them.

]]> By: Profitable Copywriting » Audio Products and Pitches: Captivated In The Car http://www.john-carlton.com/2007/04/21/travelin-blues/#comment-62242 Profitable Copywriting » Audio Products and Pitches: Captivated In The Car Wed, 25 Apr 2007 23:06:43 +0000 http://www.john-carlton.com/2007/04/21/travelin-blues/#comment-62242 [...] Carlton had an interesting post recently over at his Big Damn Blog about those poor folks who actually have to get get dressed and get into the car to go to work. [...] […] Carlton had an interesting post recently over at his Big Damn Blog about those poor folks who actually have to get get dressed and get into the car to go to work. […]

]]> By: Spence Singleton http://www.john-carlton.com/2007/04/21/travelin-blues/#comment-62241 Spence Singleton Wed, 25 Apr 2007 22:12:12 +0000 http://www.john-carlton.com/2007/04/21/travelin-blues/#comment-62241 It's an interesting concept and, like so much of the solid and interesting information you share, kind of a "slap on the forehead" moment of DUH! to me (and many other folks, I would imagine). You've clearly illustrated the point that most marketers miss when creating audio versions of their products... Despite your emphasis, most marketers will still probably miss it requires a shift in thinking and the reworking of material. Creating audio products that are designed to be listened to while distracted is vitally important because, like you say, they ARE going to be interrupted regularly. Even when I'm not driving I've got to listen to most audio stuff two or three times because it's interrupted constantly by my own random thoughts and the various things that 'pop up' in real life. I'm going to have to do some more thinking on the subject and figure out how I can apply to my products and those of my clients. Thanks for the light bulb! It’s an interesting concept and, like so much of the solid and interesting information you share, kind of a “slap on the forehead” moment of DUH! to me (and many other folks, I would imagine). You’ve clearly illustrated the point that most marketers miss when creating audio versions of their products…

Despite your emphasis, most marketers will still probably miss it requires a shift in thinking and the reworking of material. Creating audio products that are designed to be listened to while distracted is vitally important because, like you say, they ARE going to be interrupted regularly.

Even when I’m not driving I’ve got to listen to most audio stuff two or three times because it’s interrupted constantly by my own random thoughts and the various things that ‘pop up’ in real life.

I’m going to have to do some more thinking on the subject and figure out how I can apply to my products and those of my clients. Thanks for the light bulb!

]]> By: ken oneill http://www.john-carlton.com/2007/04/21/travelin-blues/#comment-61697 ken oneill Sun, 22 Apr 2007 00:48:40 +0000 http://www.john-carlton.com/2007/04/21/travelin-blues/#comment-61697 This is one of the most valualble ideas i have seen anyone share online. Or atleast for me it just put and idea i have been workign on for a few weeks into focus. Thank you. John this might sound funny. a book a really want to see is one by you and Seth Godin. You messages are similar. You have great stuff. And he has publishing contacts and a wide readership for his books. Maybe it is wrongof me to share an item on my wish list. Ken This is one of the most valualble ideas i have seen anyone share online. Or atleast for me it just put and idea i have been workign on for a few weeks into focus. Thank you.

John this might sound funny. a book a really want to see is one by you and Seth Godin. You messages are similar. You have great stuff. And he has publishing contacts and a wide readership for his books.

Maybe it is wrongof me to share an item on my wish list.

Ken

]]> By: Expert Marketers Exposed » Travelin’ Blues http://www.john-carlton.com/2007/04/21/travelin-blues/#comment-61680 Expert Marketers Exposed » Travelin’ Blues Sat, 21 Apr 2007 23:20:20 +0000 http://www.john-carlton.com/2007/04/21/travelin-blues/#comment-61680 [...] Share This [...] […] Share This […]

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