Comments on: Why Clueless Marketers Are Terrified Of The Web http://www.john-carlton.com/2007/04/03/why-clueless-marketers-are-terrified-of-the-web/ insight, tactics, advice and mutterings on copywriting, marketing and living life deep... from the most ripped-off world-class ad writer alive... Fri, 29 Aug 2008 20:30:06 +0000 http://wordpress.org/?v=2.2 By: Mary Schmidt http://www.john-carlton.com/2007/04/03/why-clueless-marketers-are-terrified-of-the-web/#comment-86552 Mary Schmidt Wed, 27 Jun 2007 23:42:54 +0000 http://www.john-carlton.com/2007/04/03/why-clueless-marketers-are-terrified-of-the-web/#comment-86552 Ah, there ya go, explaining the obvious to the oblivious. I just shake my head every time I visit the NYT site (which I do freqeuently). The ads are terrible...and the best idea they could come up with is hiding some of their most popular columnists behind the premimum wall. No thanks, somebody somewhere would have posted that Dowd column in its entirety (bad, bad bloggers!) And, in any case, I can't bring myself to reward such cluelessness. Ah, there ya go, explaining the obvious to the oblivious.

I just shake my head every time I visit the NYT site (which I do freqeuently). The ads are terrible…and the best idea they could come up with is hiding some of their most popular columnists behind the premimum wall. No thanks, somebody somewhere would have posted that Dowd column in its entirety (bad, bad bloggers!) And, in any case, I can’t bring myself to reward such cluelessness.

]]> By: Vario Creative Blog » The “Not Buy” Decision http://www.john-carlton.com/2007/04/03/why-clueless-marketers-are-terrified-of-the-web/#comment-86043 Vario Creative Blog » The “Not Buy” Decision Wed, 27 Jun 2007 13:36:18 +0000 http://www.john-carlton.com/2007/04/03/why-clueless-marketers-are-terrified-of-the-web/#comment-86043 [...] Being Bold is Critical to Getting Noticed - Copy Blogger Using Social Media To Market - WebProNews Why Clueless Marketers Are Terrified Of The Web  - John Carlton’s Big Damn Blog When No Traffic Is A Good Thing! - Online Selling Secrets [...] […] Being Bold is Critical to Getting Noticed - Copy Blogger Using Social Media To Market - WebProNews Why Clueless Marketers Are Terrified Of The Web  - John Carlton’s Big Damn Blog When No Traffic Is A Good Thing! - Online Selling Secrets […]

]]> By: Carolina Event Planning http://www.john-carlton.com/2007/04/03/why-clueless-marketers-are-terrified-of-the-web/#comment-63674 Carolina Event Planning Sat, 12 May 2007 16:54:48 +0000 http://www.john-carlton.com/2007/04/03/why-clueless-marketers-are-terrified-of-the-web/#comment-63674 Dylan was right . . .the times they are always a changing. Great information and insight. The basics of selling will alwasy be the same! It's such an exciting time to be a marketing person. Ed http://www.CarolinaEventPlanning.com Dylan was right . . .the times they are always a changing. Great information and insight. The basics of selling will alwasy be the same! It’s such an exciting time to be a marketing person.

Ed

http://www.CarolinaEventPlanning.com

]]> By: newspaper classifieds » Why Clueless Marketers Are Terrified Of The Web http://www.john-carlton.com/2007/04/03/why-clueless-marketers-are-terrified-of-the-web/#comment-57558 newspaper classifieds » Why Clueless Marketers Are Terrified Of The Web Wed, 04 Apr 2007 11:23:15 +0000 http://www.john-carlton.com/2007/04/03/why-clueless-marketers-are-terrified-of-the-web/#comment-57558 [...] St Wendeler wrote an interesting post today onHere’s a quick excerptHarken: Nearly every newspaper in America now has an online presence. They’re working out the kinks of suddenly having the ability to cover stories in real time (which changes the very nature of reporting and writing stories)… with … [...] […] St Wendeler wrote an interesting post today onHere’s a quick excerptHarken: Nearly every newspaper in America now has an online presence. They’re working out the kinks of suddenly having the ability to cover stories in real time (which changes the very nature of reporting and writing stories)… with … […]

]]> By: Rob Sellen http://www.john-carlton.com/2007/04/03/why-clueless-marketers-are-terrified-of-the-web/#comment-57452 Rob Sellen Wed, 04 Apr 2007 00:47:34 +0000 http://www.john-carlton.com/2007/04/03/why-clueless-marketers-are-terrified-of-the-web/#comment-57452 Thanks for sharing that insight. Interesting to see, even seeing it in the smaller, ie, medium to big newspaper's online presence, the sites are..um not good! I wonder what would happen if one of the workers in the ad dept of the NY times you mentioned came accross this post!? :D Oh, I also tagged you on my blog... ;) Thanks. Rob. Thanks for sharing that insight.

Interesting to see, even seeing it in the smaller, ie, medium to big newspaper’s online presence, the sites are..um not good!

I wonder what would happen if one of the workers in the ad dept of the NY times you mentioned came accross this post!? :D

Oh, I also tagged you on my blog… ;)

Thanks.

Rob.

]]> By: Walking » Blog Archives » Why Clueless Marketers Are Terrified Of The Web http://www.john-carlton.com/2007/04/03/why-clueless-marketers-are-terrified-of-the-web/#comment-57445 Walking » Blog Archives » Why Clueless Marketers Are Terrified Of The Web Tue, 03 Apr 2007 23:52:35 +0000 http://www.john-carlton.com/2007/04/03/why-clueless-marketers-are-terrified-of-the-web/#comment-57445 [...] Why Clueless Marketers Are Terrified Of The Web [...] […] Why Clueless Marketers Are Terrified Of The Web […]

]]> By: Andrew Cavanagh http://www.john-carlton.com/2007/04/03/why-clueless-marketers-are-terrified-of-the-web/#comment-57442 Andrew Cavanagh Tue, 03 Apr 2007 23:37:46 +0000 http://www.john-carlton.com/2007/04/03/why-clueless-marketers-are-terrified-of-the-web/#comment-57442 When copywriters ask how to improve their skills the first thing I ask is "Have you done any one on one sales?" It always amazes me when someone says "How will that help my copywriting?" or "Do I really have to do sales to become a good copywriter?" The simple answer is yes you do! Advertising is salesmanship in print. If you can't sell live one on one with all that immediate feedback to learn from how will you ever be able to maximize your ability to sell in print where you might get feedback once a month or once a fortnight if you're lucky. This is a great post but I fear the only people who'll really understand it are not the readers who need it the most. Kindest regards, Andrew Cavanagh When copywriters ask how to improve their skills the first thing I ask is “Have you done any one on one sales?”

It always amazes me when someone says “How will that help my copywriting?” or “Do I really have to do sales to become a good copywriter?”

The simple answer is yes you do!

Advertising is salesmanship in print.

If you can’t sell live one on one with all that immediate feedback to learn from how will you ever be able to maximize your ability to sell in print where you might get feedback once a month or once a fortnight if you’re lucky.

This is a great post but I fear the only people who’ll really understand it are not the readers who need it the most.

Kindest regards,
Andrew Cavanagh

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