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	<title>The RANT &#187; Is It Time For You To Get Serious?</title>
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	<description>Free &#38; damn good insight, advice, cross-talk &#38; mutterings from the most respected &#38; ripped-off marketing guru alive…</description>
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		<title>Is It Time For You To Get Serious?</title>
		<link>http://www.john-carlton.com/2007/03/is-it-time-for-you-to-get-serious/</link>
		<comments>http://www.john-carlton.com/2007/03/is-it-time-for-you-to-get-serious/#comments</comments>
		<pubDate>Wed, 14 Mar 2007 23:55:33 +0000</pubDate>
		<dc:creator>John Carlton</dc:creator>
				<category><![CDATA[General Archives]]></category>

		<guid isPermaLink="false">http://www.john-carlton.com/?p=166</guid>
		<description><![CDATA[I have now lived long enough, survived enough adventures, and observed enough other clueless people get a clue&#8230; that I can safely say everyone has a handful of moments in their life that shape who you are and how successful you will be. Most of these life-changing moments involve some sort of crisis or problem.]]></description>
			<content:encoded><![CDATA[<p>I have now lived long enough, survived enough adventures, and observed enough other clueless people <em>get </em>a clue&#8230; that I can safely say <em>everyone </em>has a handful of moments in their life that shape who you are and how successful you will be.</p>
<p>Most of these life-changing moments involve some sort of crisis or problem.  Finding true love is great&#8230; but it&#8217;s now you handle <em>heartbreak</em>, for example, that really defines you.</p>
<p>Nearly every super-successful entrepreneur I&#8217;ve met started out dead-broke, too.  People raised with a silver spoon in their mouth seldom develop that fire-in-the-gut motivation necessary to achieve great things.</p>
<p>However, just being broke or desperate isn&#8217;t enough to trigger a life-changing moment.</p>
<p>Heck, some folks seem content to slog through their entire existence hand-to-mouth.  Their idea of &#8220;thinking outside the box&#8221; is to dream about winning the lottery.</p>
<p>I doubt very many of these magical thinkers read this blog, though.  So I think it&#8217;s safe to assume that you will understand what I&#8217;m about to share regarding &#8220;life changing moments&#8221;.</p>
<p>Here is what I&#8217;m talking about:  There are certain <em>decisions </em>required of the person who yearns for more.  The moment you realize that no one is gonna <em>give </em>you anything&#8230; and that wishing and hoping for success in life, love or business is futile&#8230; you are ripe for taking control of the &#8220;movie&#8221; of your life.</p>
<p>If you truly lust after wealth and opportunity and a menu of lifestyle choices beyond what you&#8217;re experiencing now&#8230; you&#8217;re gonna have to <em>make </em>some decisions.</p>
<p>Because the really good stuff will never just magically fall into your lap.</p>
<p>I had two major decisions to make when I finally busted out of my slacker lifestyle.  First, I had to take that initial critical step &#8212; to decide that, on this day, I would quit my job with The Man, and pursue a new career as a freelance copywriter.  That was a nerve-wracking moment&#8230; but necessary.</p>
<p>You can&#8217;t start any journey without opening the door and stepping outside.  And even a simple action like opening a door requires a conscious decision.</p>
<p>My second major decision came about after I&#8217;d experienced a little initial success in that new career.  I realized I could only go so far&#8230; and no further&#8230; completely on my own.</p>
<p>I needed some personal <strong>mentoring</strong>.</p>
<p>So I made the decision to seek out people who knew what I <em>didn&#8217;t </em>know yet&#8230; and learn from them.</p>
<p>Finding those people was difficult, because there weren&#8217;t any seminars on marketing at the time, and no one had declared themselves a &#8220;guru&#8221; yet.  It was like searching for a needle in a haystack (and not even being clear on where the haystack was in the first place.)</p>
<p>However, finding mentors was not an actual &#8220;problem&#8221;.  It was just a task.</p>
<p>The BIG moment&#8230; was making that decision to <em>go after additional education</em>.</p>
<p>You never forget moments like that.  One second before your mind &#8220;clicks&#8221;, you are the same old person you&#8217;ve been for years.  Then, a second AFTER that decision, you are someone <em>new</em>.</p>
<p>It&#8217;s like breathing deep after a lifetime of clenched, shallow breathing.  Or like turning on a light after stumbling around in the dark for years.</p>
<p>The adventure starts the moment you DECIDE.</p>
<p>Mentoring was critical to my success.  Ninety percent of the money I&#8217;ve earned in my career would NOT have come my way without mentoring.  I would have had a nice little life as a low-level professional&#8230; but I would have <em>never </em>tasted the joys of over-the-top achievement.</p>
<p>This is true of every single colleague I know who has broken the code on huge success.  They worked hard, yes&#8230; but they also eagerly sought out teachers who could shortcut the process for them.</p>
<p>Every&#8230; single&#8230; successful&#8230; person&#8230; I&#8230; know.</p>
<p>Mentoring is THAT important.</p>
<p>If you are hovering around your own &#8220;life changing&#8221; moment of decision&#8230; wondering where you should turn to start your own big damn adventure&#8230; then I want to be absolutely positive I&#8217;ve done all I can to alert you to the opportunity I&#8217;ve created here.</p>
<p>You may have seen a private email from my office about this, or read about it in the Rant newsletter, or heard about it from a friend.</p>
<p>There&#8217;s no harm in reminding you, though.</p>
<p><strong>I now have a two-tiered coaching program available. </strong> One level is mega-exclusive, with attendance limited to just 8 people.  But the second level is open to everyone.</p>
<p>The details are laid out at <a href="http://www.carltoncoaching.com">www.carltoncoaching.com</a>.  The exclusive program may be close to full by now (we&#8217;ve been accepting applications for several days).</p>
<p>However, the second level is very much ready for you to join.</p>
<p>If you&#8217;re ready to get <em>serious </em>about taking your life off &#8220;hold&#8221;, and starting the adventure that will define who you are and what you accomplish for the rest of your days&#8230; then you MUST check this opportunity out.</p>
<p>It&#8217;s okay <em>not </em>to &#8220;want&#8221; a better life.  You may be content already.  Or, like most folks, you may be too terrified of change, and have such a weak heart that new opportunities really would challenge your health.  There are all kinds of very excellent reasons why you don&#8217;t want anything new to happen in your life.</p>
<p>Only you know if that itch deep inside is serious or not.</p>
<p>Personally, I can tell you that taking the path of honest adventure is a blast that never stops invigorating your life.</p>
<p>No matter how much you believe things suck now, the facts are these:  We live in a world of plenty, in an economy crammed with opportunity, with the resources for success literally at your fingertips.</p>
<p>The world is a vast feast&#8230; and yet most people are starving for a clue.</p>
<p>A whole new, different, and more exciting life awaits your decision to <em>pursue </em>it.</p>
<p>And if you believe you can learn from me, the opportunity is here.  I have no idea how long I&#8217;ll keep these coaching programs open.  But they&#8217;re available right now&#8230; if you&#8217;re ready to make a decision.</p>
<p>I cherish those moments of change I&#8217;ve experienced.  Once I realized I had to <em>take </em>what I wanted &#8212; because no one was going to offer me anything out of the blue &#8212; the choice to MAKE a decision was easy.</p>
<p>We only get one go-round in life.  You&#8217;ll never get yesterday back to replay&#8230; and tomorrow is a blank reel of film, waiting for you to write the script.</p>
<p>And damn, but it&#8217;s FUN when you finally get moving forward.</p>
<p>Stay frosty&#8230;</p>
<p><strong>John Carlton</strong><br />
<a href="http://www.carltoncoaching.com">www.carltoncoaching.com</a></p>
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