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Monthly Archives: February 2007

3 Inviolate Rules We Routinely Violate

Tuesday, February 13, 2007

One of the reasons I got into teaching was a special notebook I kept throughout the early years of my freelance career. In that notebook, I wrote down every non-writing rule I came across in business. These were not the tactics and tricks and secrets I was using to actually write copy. All those notes

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Inside The Marketing Poker Game

Wednesday, February 7, 2007

Though I live near a downtown crammed pretty much wall-to-wall with casinos, I never haunt any of them unless friends are visiting. And most of my friends, by the time they arrive, are visibly hungry for an evening spent in degenerate splendor, throwing their money away. The more gritty the casino, the better, too. I

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Bad Thinking Habits

Thursday, February 1, 2007

Great article in the January 29th issue of The New Yorker titled “What’s The Trouble?”. It’s primarily a deep deconstruction of how doctors think and make a fast diagnosis under pressure. Which turns out to be dangerously flawed in many cases… especially if they like you. But the article also makes an excellent cross-reference to

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