Archive for February, 2007


Deadline Blues

Just a quick post to let people know I’m not dead.
I’ve been slaving under a vicious deadline here — the actual due date is next week, but to get the gig done I have to gear up and head down that long, dark tunnel of Deadline Hell two weeks prior.
In my old life as “just” […]

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Wanna Be An Affiliate?

Quick note here.
You know I don’t pitch stuff much on this blog — I use it primarily as an adjunct to my monthly newsletter, The Marketing Rebel Rant.
However, I also like to use this blog as a sort of bulletin board. A way to let people know about certain opportunities they might not otherwise […]

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Goop and Madness

Man, it’s like deja vu all over again.
There are a ton of marketers making a ton of money, both online and offline right now… selling pure, uncut crap.
Nothing new about this. Back when the first caveman discovered the art of salesmanship while convincing another caveman to buy his old cave for a slab of […]

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3 Inviolate Rules We Routinely Violate

One of the reasons I got into teaching was a special notebook I kept throughout the early years of my freelance career.
In that notebook, I wrote down every non-writing rule I came across in business. These were not the tactics and tricks and secrets I was using to actually write copy. All those […]

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Inside The Marketing Poker Game

Though I live near a downtown crammed pretty much wall-to-wall with casinos, I never haunt any of them unless friends are visiting.
And most of my friends, by the time they arrive, are visibly hungry for an evening spent in degenerate splendor, throwing their money away. The more gritty the casino, the better, too.
I had […]

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Bad Thinking Habits

Great article in the January 29th issue of The New Yorker titled “What’s The Trouble?”.
It’s primarily a deep deconstruction of how doctors think and make a fast diagnosis under pressure. Which turns out to be dangerously flawed in many cases… especially if they like you.
But the article also makes an excellent cross-reference […]

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