But is probably limited to personality-driven niche marketing.

What I mean is, I don’t know if polarizing would work for John R.’s dentist (see post XIV above). Dentists have a limited marketplace (50 block radius?) and it could make their marketing days a lot more difficult if they were turning off too many people.

But, who knows, maybe it would work.

I’m up in Canada, and I rarely hear a good opinion about Bush — so Dr. Moffatt could always set up his clinic up here.

John
http://www.RealityCopywriting.com/free_ezine

“This is so easy, even George Bush couldn’t screw it up”.

Indeed, I did get a few pissed off people for it. However,
if I was really concerned about it I would of never wrote that.

I don’t mind polarizing the crowd sometimes.

Heck, after watching CNN, MSNBC, and even FOX I assumed
I was going with the good numbers. With approval ratings
that low I wasn’t too worried. The email made money.

In fact, making money in politics was the very first internet
venture I dived into.

Talk about a passionate niche!

You couldn’t find a riper/angrier mob to sell to back in 04.

If only I knew how to market back then I would of gotten
rich instead of working on the street corners slanging t-shirts
and bumper stickers and making a few occasional sales on ebay.

It sure would be a treat for these politicians to get something
constructive done in Iraq during the next 2 years. Sadly, I don’t
think they got it in them

The only people that I think could win the hearts and minds
of the Iraqi’s are…

SALESMEN!

Screw fighting this war with military dudes.

Give me a mastermind group of the 20 hottest copywriters
and we could start changing some minds really quick.

Luckily he’s not abrasive with his opinions, and he and I share most of the same views. But it occurred to me that perhaps other of his patients might not.

So your post is certainly sound advice, especially in these polarized times.

John Ritskowitz

Bernie Malonson

“I think people who hold themselves “above” voting because politics is “too corrupt” are wallowing in useless cynicism. Of course politics is corrupt. It’s an imperfect system.”

Way to go John you just slammed of the majority of the Country.

It’s called passive resistance, and it might be the most effective form of protest there is. But then again what did Gandhi know it’s not like he ever accomplished anything.

Like business, politics is driven be the bottom line, and the bottom line for a politician is votes. If it wasn’t for all these people drinking the patriotic duty kool-aid, and voting despite their utter despise for the parties involved maybe, just maybe these asshole politicians would change their tune.

What choice would they have?

I don’t “hold my self above voting”. I’m just waiting for a politician to come around with the right pitch. Until they do I’ll be right here “wallowing in useless cynicism”.

Very good stuff. I know the trite old phrase, assume really means: make an a** out of u & me. I know this isn’t spam filtered, I just choose to respect you. The insight I find the most fleeting in dealing with people is the loss of that insight when assumption takes over.

Politics is a tricky game and a very fun one if you play it like one and man were those founding gathers great at playing! Read the Federalist Papers recently? It’s not just what they say, it’s the need to say it and battle it out in words to convince so many different people who just wanted to be left alone to stand up and do something.

Spin doctors, persuasion doctors, copywriting beasts and the best of them win this round. What will the product be they convinced them to buy?

Great post, thanks as always,

David

Wow!

Very intuitive post John.

Joseph Ratliff
http://www.dynamicwebcopy.com

A Socialist business owner? Wow.

I enjoy debating with family and friends in our own private email forum. It’s not both sides… it’s all eight sides.

The others are often wrong (that is when they disagree with me). But it’s always fun.

John

John, are you psychic?

I talked to my wife just last week re: the same issue(s).

I thought I was the only guy in the country who thought this way.

I can’t tell you how many times I’ve come across people who don’t mind telling me extremely tasteless and just plain cruel jokes that target people from different cultures, religions and philisopies just because I happen to be a middle aged white guy who lives in a “nice” middle class neighboruhood.

I’m a college educated man who has travelled extensivley around the world and have come to admire and deeply respect the different peoples of our planet.

Going forward, I hope all of us (regardless of what political stripes we wear) try to become more accepting and understanding of the people we share this planet with.