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Monthly Archives: October 2006

The Fight You Won’t Win

I just finished my latest issue of The Rant — number 53, if you’re counting — and had a few notes left over I couldn’t fit into the 8 pages I allow myself for each newsletter. So let me share that insight here: I was discussing human nature and the bizarre “cult of common sense”

Squandering Free Time

Every so often, I make the alarming self-discovery that I’m taking things for granted. It’s common, it’s understandable, and it’s forgiveable. But it’s not the way I choose to live. I sometimes ask clients, while digging for USP material, why they’re doing what they’re doing. Most of the time, they don’t have a good answer.