Comments on: Take A Deep Breath… http://www.john-carlton.com/2006/10/29/take-a-deep-breath/ insight, tactics, advice and mutterings on copywriting, marketing and living life deep... from the most ripped-off world-class ad writer alive... Thu, 20 Nov 2008 10:33:35 +0000 http://wordpress.org/?v=2.2 By: DMH http://www.john-carlton.com/2006/10/29/take-a-deep-breath/#comment-151015 DMH Thu, 07 Feb 2008 23:40:06 +0000 http://www.john-carlton.com/2006/10/29/take-a-deep-breath/#comment-151015 Re: "Any tips on going thru the archives? Looks like it would take weeks to cover it all" Here’s my tip, go back to the start and work your way through. Sorry ‘short-cuts’ are so-called for a reason. Despite having John’s complete course, there are still so many invaluable gems littered throughout these archives that I find on a daily basis. Personally, I think any rookie (or anyone for that matter) with half a drop of marketing or entrepreneurial blood in their veins would be crazy to overlook this impressive resource that is utterly free. Maybe people are so used to having to pay through the ass for ‘amazing secrets’ and magic pills so that they can’t see what is right under their nose. And I guess that the mass-marketing of ‘free reports’ has almost made the word ‘free’ on the web, synonymous with the word ‘crap’. This is the shortcut generation… and at 26 I’m definitely a part of it. Why work hard when you can work smart? But for real skills and real talent I’ve learnt the hard way that there is rarely a true shortcut – that is, if you’re going to achieve anything of actual substance or quality. It’s like the old Pablo Picasso tale. The story goes that once Pablo drew someone, a complete stranger, on a napkin in about 15 seconds. The person was in awe and commented on how little time it took. Picasso said, ‘It took me 40 years to draw this picture.’ “Looks like it would take weeks to cover it all". But here’s the thing,that IS a shortcut! More than 20 years of a pro’s study, learning, experience and soul-searching crammed into a few weeks. I highly recommend anyone and everyone to go back through the archives if they haven’t. Admittedly it does appear overwhelming at first, so start small. On my daily list of things to do I wrote out “J.C articles by 3, 2, 1” and took pleasure in crossing each one off. A few days later I was crossing off “J.C articles x6”… then I got hooked and now it’s 10 per day. It takes some time, but I'm safe in the knowledge that I'm saving myself headaches, time, pain and money (plus I get a real kick out of it)! Each day I read some insight, lesson or point that I WISH I had read earlier. There have been so many things that I had stumbled over or smacked my head on that could have been easily avoided - especially if I'd taken the advice of a seasoned pro first. If anyone wants to take some rookie advice from me, buck-up and go back to the start…. It’s more than worth it. Re: “Any tips on going thru the archives? Looks like it would take weeks to cover it all”

Here’s my tip, go back to the start and work your way through. Sorry ‘short-cuts’ are so-called for a reason.

Despite having John’s complete course, there are still so many invaluable gems littered throughout these archives that I find on a daily basis.

Personally, I think any rookie (or anyone for that matter) with half a drop of marketing or entrepreneurial blood in their veins would be crazy to overlook this impressive resource that is utterly free.

Maybe people are so used to having to pay through the ass for ‘amazing secrets’ and magic pills so that they can’t see what is right under their nose. And I guess that the mass-marketing of ‘free reports’ has almost made the word ‘free’ on the web, synonymous with the word ‘crap’.

This is the shortcut generation… and at 26 I’m definitely a part of it. Why work hard when you can work smart? But for real skills and real talent I’ve learnt the hard way that there is rarely a true shortcut – that is, if you’re going to achieve anything of actual substance or quality.

It’s like the old Pablo Picasso tale. The story goes that once Pablo drew someone, a complete stranger, on a napkin in about 15 seconds. The person was in awe and commented on how little time it took.

Picasso said, ‘It took me 40 years to draw this picture.’

“Looks like it would take weeks to cover it all”. But here’s the thing,that IS a shortcut! More than 20 years of a pro’s study, learning, experience and soul-searching crammed into a few weeks.

I highly recommend anyone and everyone to go back through the archives if they haven’t. Admittedly it does appear overwhelming at first, so start small. On my daily list of things to do I wrote out “J.C articles by 3, 2, 1” and took pleasure in crossing each one off. A few days later I was crossing off “J.C articles x6”… then I got hooked and now it’s 10 per day.

It takes some time, but I’m safe in the knowledge that I’m saving myself headaches, time, pain and money (plus I get a real kick out of it)!

Each day I read some insight, lesson or point that I WISH I had read earlier. There have been so many things that I had stumbled over or smacked my head on that could have been easily avoided - especially if I’d taken the advice of a seasoned pro first.

If anyone wants to take some rookie advice from me, buck-up and go back to the start…. It’s more than worth it.

]]> By: Darwin N Dennis http://www.john-carlton.com/2006/10/29/take-a-deep-breath/#comment-16473 Darwin N Dennis Thu, 09 Nov 2006 13:56:13 +0000 http://www.john-carlton.com/2006/10/29/take-a-deep-breath/#comment-16473 I am not an insider and still extremely new to this internet marketing game. I am still crawling still learning. I agree with you John from my infant eyes and opinion that some of the marketing tactics are excessive. It seems they plan to either slaughter us or we surrender. It is like the old Soviet attack strategy. I really hate to be gone for anytime lately. When i return it seems I spend twice as long as I was gone cleaning out my inbox. I guess the strategy is to create more opt-ins then exiters. Anyways thanks for the always insightful if not senstive views into the wornderful world of online business and marketing. I am not an insider and still extremely new to this internet marketing game. I am still crawling still learning. I agree with you John from my infant eyes and opinion that some of the marketing tactics are excessive. It seems they plan to either slaughter us or we surrender. It is like the old Soviet attack strategy. I really hate to be gone for anytime lately. When i return it seems I spend twice as long as I was gone cleaning out my inbox. I guess the strategy is to create more opt-ins then exiters.

Anyways thanks for the always insightful if not senstive views into the wornderful world of online business and marketing.

]]> By: Andy Moose http://www.john-carlton.com/2006/10/29/take-a-deep-breath/#comment-16328 Andy Moose Wed, 08 Nov 2006 12:34:01 +0000 http://www.john-carlton.com/2006/10/29/take-a-deep-breath/#comment-16328 I had to catch my breath when I found the Robert Collier Letter Book in the local college library... Then like a true information junkie, I spent the next 2 hours devouring it and finding out what all the fuss about this book was for... It's incredible! adios andy I had to catch my breath when I found the
Robert Collier Letter Book in the local
college library…

Then like a true information junkie, I spent
the next 2 hours devouring it and finding out
what all the fuss about this book was for…

It’s incredible!

adios
andy

]]> By: BrettFromTibet http://www.john-carlton.com/2006/10/29/take-a-deep-breath/#comment-14595 BrettFromTibet Wed, 01 Nov 2006 07:49:46 +0000 http://www.john-carlton.com/2006/10/29/take-a-deep-breath/#comment-14595 That's quite a pitch to get us to join your Insiders Club - amazing! It makes other direct-response writers look like amateurs. That’s quite a pitch to get us to join your Insiders Club - amazing!
It makes other direct-response writers look like amateurs.

]]> By: Manda http://www.john-carlton.com/2006/10/29/take-a-deep-breath/#comment-14339 Manda Mon, 30 Oct 2006 21:36:22 +0000 http://www.john-carlton.com/2006/10/29/take-a-deep-breath/#comment-14339 Hi All, I'm definitely a newbie here and like John said, some of this stuff is going over my head. Any tips on going thru the archives? Looks like it would take weeks to cover it all, is there a top 10 list or something for the archives? Thanks! Manda http://www.mandalawebdesigns.com/ Hi All,

I’m definitely a newbie here and like John said, some of this stuff is going over my head. Any tips on going thru the archives? Looks like it would take weeks to cover it all, is there a top 10 list or something for the archives?

Thanks!
Manda
http://www.mandalawebdesigns.com/

]]> By: Dan Gallapoo http://www.john-carlton.com/2006/10/29/take-a-deep-breath/#comment-14317 Dan Gallapoo Mon, 30 Oct 2006 18:13:50 +0000 http://www.john-carlton.com/2006/10/29/take-a-deep-breath/#comment-14317 I bought the least expensive version of your course when it came out several years ago... but I WANTED to get the Insiders option. I was broke at the time. A couple years later when I was flush with cash after implementing the stuff I learned in your course, I joined the Insiders Club. One of the best investments I've made in years. I also paid you for a 60 minute phone consult that wound up DOUBLING the response I was getting from a pitch I wrote. And even better... one little secret you revealed on this called has more than TRIPLED the amount of time people stay in my continuity program. If your readers aren't taking advantage of your Insiders Club, they are leaving a smal mountain of cash on the table every month they COULD be making. Dan I bought the least expensive version of your course when it came out several years ago… but I WANTED to get the Insiders option. I was broke at the time.

A couple years later when I was flush with cash after implementing the stuff I learned in your course, I joined the Insiders Club. One of the best investments I’ve made in years.

I also paid you for a 60 minute phone consult that wound up DOUBLING the response I was getting from a pitch I wrote. And even better… one little secret you revealed on this called has more than TRIPLED the amount of time people stay in my continuity program.

If your readers aren’t taking advantage of your Insiders Club, they are leaving a smal mountain of cash on the table every month they COULD be making.

Dan

]]> By: Bernie http://www.john-carlton.com/2006/10/29/take-a-deep-breath/#comment-14312 Bernie Mon, 30 Oct 2006 17:22:33 +0000 http://www.john-carlton.com/2006/10/29/take-a-deep-breath/#comment-14312 John, I alway look forward to your blog entries. For one, they are infregrequent enough that when an email from you shows up it goes toward the top of the list of things to check out. Two, you are not busy clogging up my box with all of the hype, offers, etc. I did invest in the Kick@$$ Secrets of A Marketing Rebel course and I am enjoying my subscription to the Rant. Being relatively new to this world I have to keep refocusing and concentrating on staying grounded. Thanks for being a voice of "dissent" or the "Rebel" crying out in the woods. Glad I found your site, and I hope you're staying frosty! Bernie John, I alway look forward to your blog entries. For one, they are infregrequent enough that when an email from you shows up it goes toward the top of the list of things to check out. Two, you are not busy clogging up my box with all of the hype, offers, etc.

I did invest in the Kick@$$ Secrets of A Marketing Rebel course and I am enjoying my subscription to the Rant. Being relatively new to this world I have to keep refocusing and concentrating on staying grounded.

Thanks for being a voice of “dissent” or the “Rebel” crying out in the woods. Glad I found your site, and I hope you’re staying frosty!

Bernie

]]> By: Ryan Healy http://www.john-carlton.com/2006/10/29/take-a-deep-breath/#comment-14308 Ryan Healy Mon, 30 Oct 2006 16:32:22 +0000 http://www.john-carlton.com/2006/10/29/take-a-deep-breath/#comment-14308 John - Quick question... how long does an Insider membership last? I joined in July 2005. If it's a year, then mine has expired and I need to email Diane. Please confirm. Thanks. John - Quick question… how long does an Insider membership last? I joined in July 2005. If it’s a year, then mine has expired and I need to email Diane. Please confirm. Thanks.

]]> By: John A. Manley http://www.john-carlton.com/2006/10/29/take-a-deep-breath/#comment-14297 John A. Manley Mon, 30 Oct 2006 15:00:22 +0000 http://www.john-carlton.com/2006/10/29/take-a-deep-breath/#comment-14297 Hi John, It seems everytime I start to wonder if I'm spending too much time on some aspect of my copywriting business (e.g. rewrites, planning, strategizing) I come here and you have a post that confirms I'm on the right track. I appreciate the balanced approach you are always aiming for and sharing. Your points about the business mind being as important as the copy (and may I assume, the marketing?) reinforced how Dan Kennedy reiterates over and over that marketing should dictate business operations. That the clean restroom at McDonald's IS part of the selling process, part of the marketing -- in a way... "copy." All the best, John http://www.RealityCopywriting.com/free_ezine Hi John,

It seems everytime I start to wonder if I’m spending too much time on some aspect of my copywriting business (e.g. rewrites, planning, strategizing) I come here and you have a post that confirms I’m on the right track.

I appreciate the balanced approach you are always aiming for and sharing.

Your points about the business mind being as important as the copy (and may I assume, the marketing?) reinforced how Dan Kennedy reiterates over and over that marketing should dictate business operations.

That the clean restroom at McDonald’s IS part of the selling process, part of the marketing — in a way… “copy.”

All the best,

John
http://www.RealityCopywriting.com/free_ezine

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