Comments on: Fishing For Hooks http://www.john-carlton.com/2006/10/19/fishing-for-hooks/ insight, tactics, advice and mutterings on copywriting, marketing and living life deep... from the most ripped-off world-class ad writer alive... Thu, 04 Dec 2008 03:55:49 +0000 http://wordpress.org/?v=2.2 By: Oritseyemi http://www.john-carlton.com/2006/10/19/fishing-for-hooks/#comment-257963 Oritseyemi Sat, 22 Nov 2008 20:39:28 +0000 http://www.john-carlton.com/2006/10/19/fishing-for-hooks/#comment-257963 John, The hook! Isn't this crazy? You spend a lot of money buying books after book, Courses after courses and all these materials do is COMPLICATE THINGS. But here comes this rebel who is hidding in this corner with gold littered all over his damn blog! Best part of it is that IT IS FREE. The hook! It is like loving someone and they ask you why do you love me? OR Why did you marry me? You search for the "THINK" that will put it all together but you just can lay your hand on it. It is not that you don't know how to say it not is it that you don't know what to say. Hell, you could say anything but that ?? that will put it all together may not show up for a very long time. The hook! Your apporach make copywriting look exactly like A-B-C. The basics! Great post John,

The hook!

Isn’t this crazy?

You spend a lot of money buying books after book, Courses after courses and all these materials do is COMPLICATE THINGS.

But here comes this rebel who is hidding in this corner with gold littered all over his damn blog!

Best part of it is that IT IS FREE.

The hook!

It is like loving someone and they ask you why do you love me? OR Why did you marry me?

You search for the “THINK” that will put it all together but you just can lay your hand on it.

It is not that you don’t know how to say it not is it that you don’t know what to say.

Hell, you could say anything but that ?? that will put it all together may not show up for a very long time.

The hook!

Your apporach make copywriting look exactly like A-B-C.

The basics!

Great post

]]> By: RAY EDWARDS http://www.john-carlton.com/2006/10/19/fishing-for-hooks/#comment-154641 RAY EDWARDS Mon, 18 Feb 2008 15:55:27 +0000 http://www.john-carlton.com/2006/10/19/fishing-for-hooks/#comment-154641 Hey John, As a copywriter myself I'm surprised at how many people fall for that "fill-in-the-blnk-" mentality to copywriting. Kind of warer fown the sweat and tears that real copywriters have to put into producing reall copy. Thanks for making it clear that writing copy is easy AFTER you have the hook. Ray Edwards http://learncopy.com Hey John,

As a copywriter myself I’m surprised at how many people fall for that “fill-in-the-blnk-” mentality to copywriting. Kind of warer fown the sweat and tears that real copywriters have to put into producing reall copy.

Thanks for making it clear that writing copy is easy AFTER you have
the hook.

Ray Edwards
http://learncopy.com

]]> By: John Ritskowitz http://www.john-carlton.com/2006/10/19/fishing-for-hooks/#comment-16879 John Ritskowitz Sat, 11 Nov 2006 21:28:47 +0000 http://www.john-carlton.com/2006/10/19/fishing-for-hooks/#comment-16879 Great as usual, John. Funny how whenever copywriters and "courses" refer to hooks, they always send 'em back to you! John Ritskowitz Great as usual, John.

Funny how whenever copywriters and “courses” refer to hooks, they always send ‘em back to you!

John Ritskowitz

]]> By: Vin Montello http://www.john-carlton.com/2006/10/19/fishing-for-hooks/#comment-16858 Vin Montello Sat, 11 Nov 2006 19:59:45 +0000 http://www.john-carlton.com/2006/10/19/fishing-for-hooks/#comment-16858 John, Great stuff. "The hook" is the elusive Bigfoot of copywriting. I work harder each day in hopes of getting something more than a grainy black and white photo from a quarter mile away. Thanks for this article, John. Vin John,

Great stuff. “The hook” is the elusive Bigfoot of copywriting. I work harder each day in hopes of getting something more than a grainy black and white photo from a quarter mile away.

Thanks for this article, John.

Vin

]]> By: David Deutsch http://www.john-carlton.com/2006/10/19/fishing-for-hooks/#comment-16213 David Deutsch Tue, 07 Nov 2006 21:34:08 +0000 http://www.john-carlton.com/2006/10/19/fishing-for-hooks/#comment-16213 John, really great stuff. David Deutsch John, really great stuff.

David Deutsch

]]> By: Apostol Apostoloff http://www.john-carlton.com/2006/10/19/fishing-for-hooks/#comment-14465 Apostol Apostoloff Tue, 31 Oct 2006 15:39:04 +0000 http://www.john-carlton.com/2006/10/19/fishing-for-hooks/#comment-14465 Hi, John! Greetings from Bulgaria! I have to write a web site copy for an accountant. There are 1000's of them on the market and they all offer the same services... What kind of a hook could I possibly find in this boring material?? I would be greateful for every kind of advice! Thank you! Hi, John!

Greetings from Bulgaria!

I have to write a web site copy for an accountant.
There are 1000’s of them on the market and they all offer
the same services…
What kind of a hook could I possibly find in this boring material??
I would be greateful for every kind of advice!

Thank you!

]]> By: Ryan Healy http://www.john-carlton.com/2006/10/19/fishing-for-hooks/#comment-13812 Ryan Healy Thu, 26 Oct 2006 02:05:12 +0000 http://www.john-carlton.com/2006/10/19/fishing-for-hooks/#comment-13812 Brilliant post, John. After copywriting for over 4 years, of which I've freelanced the last 18 months, one of my biggest challenges is finding hooks. Have my letters produced? Absolutely. But I'm still looking for that million-dollar letter. :-) By the way, just last month I had a breakthrough. Came up with one of my best hooks ever. (Is it a surprise it came after hand-copying one of your letters?) Ryan Healy http://www.HealyMarketing.com Brilliant post, John.

After copywriting for over 4 years, of which I’ve freelanced the last 18 months, one of my biggest challenges is finding hooks.

Have my letters produced? Absolutely. But I’m still looking for that million-dollar letter. :-)

By the way, just last month I had a breakthrough. Came up with one of my best hooks ever. (Is it a surprise it came after hand-copying one of your letters?)

Ryan Healy
http://www.HealyMarketing.com

]]> By: caleb http://www.john-carlton.com/2006/10/19/fishing-for-hooks/#comment-13491 caleb Tue, 24 Oct 2006 03:38:14 +0000 http://www.john-carlton.com/2006/10/19/fishing-for-hooks/#comment-13491 John! Incredible as always. yes, a sneaky, hiding little beast that hook can be... I need to put more time into finding him in the projects I work on. Later Caleb John!

Incredible as always.

yes, a sneaky, hiding little beast
that hook can be… I need to put
more time into finding him in the
projects I work on.

Later
Caleb

]]> By: Emette Massey http://www.john-carlton.com/2006/10/19/fishing-for-hooks/#comment-13486 Emette Massey Tue, 24 Oct 2006 02:40:42 +0000 http://www.john-carlton.com/2006/10/19/fishing-for-hooks/#comment-13486 Damn John, This stuff is SO GOOD it ought to be illegal! Thanks! I can't wait to get your course! Warmly, Emette Damn John,

This stuff is SO GOOD it ought to be illegal!

Thanks!

I can’t wait to get your course!

Warmly,

Emette

]]> By: Antony Van Couvering http://www.john-carlton.com/2006/10/19/fishing-for-hooks/#comment-13225 Antony Van Couvering Sat, 21 Oct 2006 16:30:40 +0000 http://www.john-carlton.com/2006/10/19/fishing-for-hooks/#comment-13225 There once was a marketing pro Whose hooks could be painful and slow. But as he told a new student (Impatient and brash and imprudent) When you know it's a go, you just KNOW There once was a marketing pro
Whose hooks could be painful and slow.
But as he told a new student
(Impatient and brash and imprudent)
When you know it’s a go, you just KNOW

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