I’ve had the pleasure of hanging out with other writers a lot lately.
Writing anything — fiction, ads, webstite copy, autoresponders, poetry — can be a very isolating experience. None of the best writers I know work with a single other co-writer, let alone a committee. At most, we have someone gather research info […]

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I’ve been reading a lot lately about brain studies. The Germans and the Dutch are really going to town on this, tracking eye movement on ads and recording brain activity while subjects listen to radio ads.
They aren’t choosing ads as their material to help marketers. They’re choosing ads because advertising is very effective […]

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Whew.
Just flew in from San Diego, and boy are my arms tired.
Okay, scratch that bad joke. I’m exhausted. Forgive me.
Still, since getting back in the office and plowing through the thousand or so emails waiting for me after being gone for all of six days… I have noticed a very nasty trend among […]

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Quick post before I hop on a plane in two hours, bound for sunny So Cal and a couple of wild seminars:
It took me half a lifetime to figure out the secrets of honest discipline, because I am genetically lazy and never had that cool, hip uncle-figure to take me aside and reveal the secrets […]

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I just have two things to say about the upcoming 9/11 anniversary:
1. I don’t care how much of a stud you are — this was an emotionally jarring event in everyone’s life. For all the turmoil it caused in business and politics and global stability, the lasting effect deep in our souls is just […]

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This posting has nothing whatsoever to do with marketing or advertising.
It has everything, however, to do with your life.
Over the past few months, an ever-widening circle of friends and family have gotten sick. I come from hardy working-class stock that, in normal circumstances, is pretty stubborn about allowing illness to win. If anyone […]

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