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Monthly Archives: September 2006

A Question For Y’All

I’ve had the pleasure of hanging out with other writers a lot lately. Writing anything — fiction, ads, webstite copy, autoresponders, poetry — can be a very isolating experience. None of the best writers I know work with a single other co-writer, let alone a committee. At most, we have someone gather research info for

Commit And Immerse

I’ve been reading a lot lately about brain studies. The Germans and the Dutch are really going to town on this, tracking eye movement on ads and recording brain activity while subjects listen to radio ads. They aren’t choosing ads as their material to help marketers. They’re choosing ads because advertising is very effective at

Stupid, Foolish Greed

Whew. Just flew in from San Diego, and boy are my arms tired. Okay, scratch that bad joke. I’m exhausted. Forgive me. Still, since getting back in the office and plowing through the thousand or so emails waiting for me after being gone for all of six days… I have noticed a very nasty trend