Comments on: So, Decide Already http://www.john-carlton.com/2006/08/31/so-decide-already/ insight, tactics, advice and mutterings on copywriting, marketing and living life deep... from the most ripped-off world-class ad writer alive... Thu, 04 Dec 2008 00:33:55 +0000 http://wordpress.org/?v=2.2 By: DMH http://www.john-carlton.com/2006/08/31/so-decide-already/#comment-150788 DMH Wed, 06 Feb 2008 23:44:43 +0000 http://www.john-carlton.com/2006/08/31/so-decide-already/#comment-150788 Thanks John. Great post. Here's another definition of intuition that I like from Gary Klein, "[Intuition is] using previous experience to rapidly interpret perceptions and subconsciously choose feasible solutions." So like you said, I think it really boils down to someone's experience, and whether or not they have taken their time to reflect upon these experiences, to develop effective intuition. Personally I’m trying to shortcut some (negative) experiences by learning through yours, and the lessons that you have posted so diligently here. With honest appreciation, thanks John, I’m learning a lot here. Thanks John. Great post.

Here’s another definition of intuition that I like from Gary Klein,

“[Intuition is] using previous experience to rapidly interpret perceptions and subconsciously choose feasible solutions.”

So like you said, I think it really boils down to someone’s experience, and whether or not they have taken their time to reflect upon these experiences, to develop effective intuition.

Personally I’m trying to shortcut some (negative) experiences by learning through yours, and the lessons that you have posted so diligently here.

With honest appreciation, thanks John, I’m learning a lot here.

]]> By: Matt Gallant http://www.john-carlton.com/2006/08/31/so-decide-already/#comment-10431 Matt Gallant Sun, 03 Sep 2006 04:38:36 +0000 http://www.john-carlton.com/2006/08/31/so-decide-already/#comment-10431 Hey John, Great article... I really wish more people would read your stuff... Recently, I've been fighting with a partner about "marketing" because his "peers" who don't have a clue what a good ad looks like, are telling him it's "hypey" and it "looks bad", and yet it's making a fortune... Of course, his ego can't take it and he's whining about it... And to top this off, he's climbed up to the "primadonna" zone... And the primadonna nightmares have begun... and this is a close friend. EVERYONE: JUST LISTEN TO EVERY JOHN WRITES... IT WILL SAVE YOU A LOT OF PAIN AND SUFFERING! Matt Hey John,

Great article…

I really wish more people would read your stuff…
Recently, I’ve been fighting with a partner about
“marketing” because his “peers” who don’t have a clue
what a good ad looks like, are telling him it’s “hypey”
and it “looks bad”, and yet it’s making a fortune…

Of course, his ego can’t take it and he’s whining about it…

And to top this off, he’s climbed up to the “primadonna” zone…
And the primadonna nightmares have begun… and this is
a close friend.

EVERYONE: JUST LISTEN TO EVERY JOHN WRITES…
IT WILL SAVE YOU A LOT OF PAIN AND SUFFERING!

Matt

]]> By: John A. Manley http://www.john-carlton.com/2006/08/31/so-decide-already/#comment-10383 John A. Manley Fri, 01 Sep 2006 23:12:11 +0000 http://www.john-carlton.com/2006/08/31/so-decide-already/#comment-10383 Thanks John. Refreshing post amidst the hype of copywriters whipping out copy overnight and it working wonders. I know a few days away from anything I've "finalized" will lead to countless revisions. I'm always doing my outmost to have things done well before deadlines - as I'm a terrible night owl. John www.realitycopywriting.com Thanks John.

Refreshing post amidst the hype of copywriters whipping out copy overnight and it working wonders.

I know a few days away from anything I’ve “finalized” will lead to countless revisions. I’m always doing my outmost to have things done well before deadlines - as I’m a terrible night owl.

John
www.realitycopywriting.com

]]> By: Nick Wright http://www.john-carlton.com/2006/08/31/so-decide-already/#comment-10377 Nick Wright Fri, 01 Sep 2006 19:12:07 +0000 http://www.john-carlton.com/2006/08/31/so-decide-already/#comment-10377 I bet downing the pale ale was a pretty easy desicion. Ha. Great article...as a 27 year-old copywriter, I have a lot of learning to do when it comes to decision making. Thanks John. Nick I bet downing the pale ale was a pretty easy desicion. Ha.

Great article…as a 27 year-old copywriter, I have a lot of learning to do when it comes to decision making.

Thanks John.

Nick

]]> By: Tim King http://www.john-carlton.com/2006/08/31/so-decide-already/#comment-10371 Tim King Fri, 01 Sep 2006 14:48:36 +0000 http://www.john-carlton.com/2006/08/31/so-decide-already/#comment-10371 Hi, John. What you call "experience" is <a href="http://www.jtse.com/blog/2006/04/07/intuition-power" rel="nofollow">what I call "intuition."</a> You're right; it's not magical; it does come from experience; and it is invaluable. -TimK Hi, John. What you call “experience” is what I call “intuition.” You’re right; it’s not magical; it does come from experience; and it is invaluable.

-TimK

]]> By: Jonathan Gunson http://www.john-carlton.com/2006/08/31/so-decide-already/#comment-10366 Jonathan Gunson Fri, 01 Sep 2006 07:57:01 +0000 http://www.john-carlton.com/2006/08/31/so-decide-already/#comment-10366 John Re your HORROR posting: "You have to get the entire pitch written, and looking pretty, and ready to go… before your brain stops you cold with a last-second doubt .... it took the exhausted final glance to trigger your Inner Editor’s decision to dial 911..." Oh no. Guess what ? I just did this NIGHTMARE FOR REAL: Finished my pitch at midnight, ready for presenting in the morning at 10am. But .... I awoke at 2am knowing something was terribly wrong. I hauled my ass out of bed, and looked at the work. Completely unconvincing trash. AAARGH. And it took me A WEEK. Why didn't I realize BEFORE ??? Then THE PAIN of realization ... I had to start again. I bit the bulet hard and tore into it - all in a sweat. Finished at 6.30 am, 2 hours sleep, then into the office, Burned myself awake with hot coffee. But the pitch I now knew was SUPREME. So what happened? We won the account. Would have lost it if I had stayed asleep. Hah. Been there done that ... just last week it was. Recovered now :-) Jonathan Gunson http://viralalchemy "The secret of how I got a million hits in less than a month" John

Re your HORROR posting:

“You have to get the entire pitch written, and looking pretty, and ready to go… before your brain stops you cold with a last-second doubt …. it took the exhausted final glance to trigger your Inner Editor’s decision to dial 911…”

Oh no. Guess what ? I just did this NIGHTMARE FOR REAL:

Finished my pitch at midnight, ready for presenting in the morning at 10am.

But …. I awoke at 2am knowing something was terribly wrong. I hauled my ass out of bed, and looked at the work.

Completely unconvincing trash. AAARGH.

And it took me A WEEK. Why didn’t I realize BEFORE ???

Then THE PAIN of realization … I had to start again.

I bit the bulet hard and tore into it - all in a sweat. Finished at 6.30 am, 2 hours sleep, then into the office,

Burned myself awake with hot coffee. But the pitch I now knew was SUPREME.

So what happened?

We won the account. Would have lost it if I had stayed asleep.

Hah. Been there done that … just last week it was.

Recovered now :-)

Jonathan Gunson

http://viralalchemy
“The secret of how I got a million hits in less than a month”

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