Comments on: Behind The Curve http://www.john-carlton.com/2006/07/22/behind-the-curve/ insight, tactics, advice and mutterings on copywriting, marketing and living life deep... from the most ripped-off world-class ad writer alive... Thu, 04 Dec 2008 03:47:56 +0000 http://wordpress.org/?v=2.2 By: John Rinaldi http://www.john-carlton.com/2006/07/22/behind-the-curve/#comment-9629 John Rinaldi Wed, 02 Aug 2006 02:27:49 +0000 http://www.john-carlton.com/2006/07/22/behind-the-curve/#comment-9629 John makes more sense in this piece than I have read anywhere else. If you want more of this kind of thinking read Jim collins great book "Good to Great". There is example after example of companies that grew big without the discipline to keep the right people in the right seats on the bus, understand what their culture is, what they are passionate about and didn't stick to what they do best. On the tiny microcosm it's not thinking through your business and having multiple ways to get customers. I expect John will be able to repeat this entry whole when free email goes away. They'll be another group of business people slamming their heads into their monitors one day when free email is gone. I hope those people aren't laughing today... John makes more sense in this piece than I have read anywhere else. If you want more of this kind of thinking read Jim collins great book “Good to Great”. There is example after example of companies that grew big without the discipline to keep the right people in the right seats on the bus, understand what their culture is, what they are passionate about and didn’t stick to what they do best. On the tiny microcosm it’s not thinking through your business and having multiple ways to get customers.

I expect John will be able to repeat this entry whole when free email goes away. They’ll be another group of business people slamming their heads into their monitors one day when free email is gone. I hope those people aren’t laughing today…

]]> By: J. Timothy King’s Blog » Blog Archive » Does Google Think It’s Bigger Than the Market? http://www.john-carlton.com/2006/07/22/behind-the-curve/#comment-9362 J. Timothy King’s Blog » Blog Archive » Does Google Think It’s Bigger Than the Market? Fri, 28 Jul 2006 04:26:29 +0000 http://www.john-carlton.com/2006/07/22/behind-the-curve/#comment-9362 [...] John Carlton wrote recently about Google’s latest change in AdWords. This change has upset a lot of people, because now suddenly their AdWords ads don’t make money. It’s also pleased a lot of people, because they believe the change will thin their competitors. Regardless, no one should be relying completely on AdWords (or on any single service) for your business, and if you are, you deserve to be put out of business. Because we have to expect Google will upset its customers in perverse ways. It’s only a matter of time. And maybe the time is now. [...] […] John Carlton wrote recently about Google’s latest change in AdWords. This change has upset a lot of people, because now suddenly their AdWords ads don’t make money. It’s also pleased a lot of people, because they believe the change will thin their competitors. Regardless, no one should be relying completely on AdWords (or on any single service) for your business, and if you are, you deserve to be put out of business. Because we have to expect Google will upset its customers in perverse ways. It’s only a matter of time. And maybe the time is now. […]

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