Comments on: Justifiable Arrogance http://www.john-carlton.com/2006/05/04/justifiable-arrogance/ insight, tactics, advice and mutterings on copywriting, marketing and living life deep... from the most ripped-off world-class ad writer alive... Thu, 04 Dec 2008 04:05:14 +0000 http://wordpress.org/?v=2.2 By: Chris http://www.john-carlton.com/2006/05/04/justifiable-arrogance/#comment-4978 Chris Fri, 19 May 2006 22:40:13 +0000 http://www.john-carlton.com/2006/05/04/justifiable-arrogance/#comment-4978 John, Your "arrogance bomb" might better be called your "confidence bomb" John,

Your “arrogance bomb” might better be called your “confidence bomb”

]]> By: Ken Calhoun http://www.john-carlton.com/2006/05/04/justifiable-arrogance/#comment-3253 Ken Calhoun Sun, 07 May 2006 19:01:24 +0000 http://www.john-carlton.com/2006/05/04/justifiable-arrogance/#comment-3253 Great points about arrogance ... it's important to be self-confident, and "sell" the prospect on your abilities and insider knowledge .. without going over the top. The call had a lot of great content in it .. and I personally study your stuff constantly, John - there will never be a point at which anything's too basic .. because the application of the tips changes all the time. I think what a lot of the current crop of what I call lazy ass marketers want, is crap along the lines of "instant adsense software" - eg "push a button and create lots of spammy ad/doorway sites so I can get rich without using my friggin brain". Idiots. Anything that resembles honest work, creativity, and actually meeting needs of a niche with quality content, pitching it with a killer salesletter, is seen as old fashioned. So very many of the marketers I've met at seminars (including speakers) are brainless and have no work ethic. They want maximum money without any honest effort. And then they "network" at seminars to try and cross pitch their crap to each others' house lists. Screw em. They aren't gonna last. The rest of us, who work our asses off to deliver quality content, will continue to rule the joint. Thanks as always for a terrific presentation, John. personally I love trump and I'm a whole lot more like him (and probably got a mean streak a mile wide to boot) .. than most marketers. I like to be ruthless, brilliant, talented, wealthy and successful. I make the 'rich jerk' look like mister rogers. that's what I love about this stuff... :P ken calhoun copywritinguniversity.com sellinguniversity.com daytradinguniversity.com winningadwords.com etc Great points about arrogance … it’s important to be self-confident, and “sell” the prospect on your abilities and insider knowledge .. without going over the top.

The call had a lot of great content in it .. and I personally study your stuff constantly, John - there will never be a point at which anything’s too basic .. because the application of the tips changes all the time.

I think what a lot of the current crop of what I call lazy ass marketers want, is crap along the lines of “instant adsense software” - eg “push a button and create lots of spammy ad/doorway sites so I can get rich without using my friggin brain”. Idiots.

Anything that resembles honest work, creativity, and actually meeting needs of a niche with quality content, pitching it with a killer salesletter, is seen as old fashioned.

So very many of the marketers I’ve met at seminars (including speakers) are brainless and have no work ethic. They want maximum money without any honest effort. And then they “network” at seminars to try and cross pitch their crap to each others’ house lists. Screw em. They aren’t gonna last.

The rest of us, who work our asses off to deliver quality content, will continue to rule the joint. Thanks as always for a terrific presentation, John.

personally I love trump and I’m a whole lot more like him (and probably got a mean streak a mile wide to boot) .. than most marketers. I like to be ruthless, brilliant, talented, wealthy and successful. I make the ‘rich jerk’ look like mister rogers. that’s what I love about this stuff… :P

ken calhoun
copywritinguniversity.com
sellinguniversity.com
daytradinguniversity.com
winningadwords.com
etc

]]> By: Jack Storm http://www.john-carlton.com/2006/05/04/justifiable-arrogance/#comment-3242 Jack Storm Sun, 07 May 2006 06:55:20 +0000 http://www.john-carlton.com/2006/05/04/justifiable-arrogance/#comment-3242 John, I was on the call and got dropped. Downloaded the audio...now reviewing the transcript a second time. Thank you. The arrogance was more than justified. -Jack John,

I was on the call and got dropped. Downloaded the audio…now reviewing the transcript a second time.

Thank you.

The arrogance was more than justified.

-Jack

]]> By: Shawn Lebrun http://www.john-carlton.com/2006/05/04/justifiable-arrogance/#comment-3228 Shawn Lebrun Fri, 05 May 2006 20:04:26 +0000 http://www.john-carlton.com/2006/05/04/justifiable-arrogance/#comment-3228 Great call John I was with you towards the end, when you suggested "wrapping it up" once the call approached 3 hours. My brain was hurting from thinking about how I was going to use this expert advice I had just heard. The people that complained are, I'm sure, the same ones that complain about every facet of their lives. They probably signed up for the call thinking that they'd be given magic solutions that would make them rich without any work. And as most people know, BASIC, proven tactics work. Its the part of putting them into action that separates the winners from losers. Luckily, I'm sure those of us who are immensely grateful for these calls far outnumber the schmucks who complained. Shawn Lebrun Great call John

I was with you towards the end, when you suggested “wrapping it up” once the call approached 3 hours. My brain was hurting from thinking about how I was going to use this expert advice I had just heard.

The people that complained are, I’m sure, the same ones that complain about every facet of their lives. They probably signed up for the call thinking that they’d be given magic solutions that would make them rich without any work.

And as most people know, BASIC, proven tactics work. Its the part of putting them into action that separates the winners from losers.

Luckily, I’m sure those of us who are immensely grateful for these calls far outnumber the schmucks who complained.

Shawn Lebrun

]]> By: John Thomas http://www.john-carlton.com/2006/05/04/justifiable-arrogance/#comment-3227 John Thomas Fri, 05 May 2006 15:31:23 +0000 http://www.john-carlton.com/2006/05/04/justifiable-arrogance/#comment-3227 John, All I've got to say is the Tactic 7 call the other night was damn good, and anyone who had a problem with it confused knowledge with KNOWING. I've got lots of head knowledge, but, let's be blunt, you don't KNOW anything until you can reproduce it repeatedly. I've got lots of knowledge, but I don't KNOW enough. So, I listened to the call, and I'll listen again several times, and I'll use it. A lot. Because I'm learning to value KNOWING above knowledge. I appreciate you doing the call. Thanks, John. - John John,

All I’ve got to say is the Tactic 7 call the other night was damn good, and anyone who had a problem with it confused knowledge with KNOWING. I’ve got lots of head knowledge, but, let’s be blunt, you don’t KNOW anything until you can reproduce it repeatedly.

I’ve got lots of knowledge, but I don’t KNOW enough. So, I listened to the call, and I’ll listen again several times, and I’ll use it. A lot.

Because I’m learning to value KNOWING above knowledge.

I appreciate you doing the call.

Thanks, John.

- John

]]> By: Aaron http://www.john-carlton.com/2006/05/04/justifiable-arrogance/#comment-3225 Aaron Fri, 05 May 2006 12:14:22 +0000 http://www.john-carlton.com/2006/05/04/justifiable-arrogance/#comment-3225 Hello John, I was one of those 3000+ on that call. I lost my connection after 2 hours, and was quite upset about it because I hated not hearing the rest of the call. It honestly stuns me that anyone would complain about 4 millionaire professionals taking the time to give insider informtion away for free. That, I'm sure, is the problem...it's free! Make em pay, and then maybe they will respect the the Men, and the Information. Looking forward to the next call. Aaron Hello John,

I was one of those 3000+ on that call. I lost my connection after 2 hours, and was quite upset about it because I hated not hearing the rest of the call.

It honestly stuns me that anyone would complain about 4 millionaire professionals taking the time to give insider informtion away for free.

That, I’m sure, is the problem…it’s free!

Make em pay, and then maybe they will respect the the Men, and the Information.

Looking forward to the next call.

Aaron

]]> By: Paul Schneider http://www.john-carlton.com/2006/05/04/justifiable-arrogance/#comment-3224 Paul Schneider Fri, 05 May 2006 09:37:04 +0000 http://www.john-carlton.com/2006/05/04/justifiable-arrogance/#comment-3224 Very often its not that the content wasn´t great its that the expectations were not met. If you say you are putting on a call about the fundamentals that we all know about then very few will tune in. So you obviously build it up and then the expectation is that you will be covering something new and different that has never been revealed before. That is why people get disappointed. Those who know and do not apply the fundamentals do not need to hear the same material again they need help with applying it. Its not that they are moaners they simply expected something different and are in lust for insider secrets as a way to avoid getting into action. Very often its not that the content wasn´t great its that the expectations were not met. If you say you are putting on a call about the fundamentals that we all know about then very few will tune in. So you obviously build it up and then the expectation is that you will be covering something new and different that has never been revealed before. That is why people get disappointed.

Those who know and do not apply the fundamentals do not need to hear the same material again they need help with applying it. Its not that they are moaners they simply expected something different and are in lust for insider secrets as a way to avoid getting into action.

]]> By: Seth Chong http://www.john-carlton.com/2006/05/04/justifiable-arrogance/#comment-3221 Seth Chong Fri, 05 May 2006 05:47:01 +0000 http://www.john-carlton.com/2006/05/04/justifiable-arrogance/#comment-3221 Thanks John, I'll heed that advice. The real vodoo... I would say lies beneath studying great copies -- and read the sales letter on marketingrebel.com for at least 77 times word by word. And then, study Gary Halbert's whole Newsletter Archive for at least 3 times word by word. Hope I'll reach there some day, currently charging $450 per copy, but I believe I'll get better. Gonna keep full focus on this blog, thanks again John. Little Hut Copywriter, Seth, 17. Thanks John,

I’ll heed that advice. The real vodoo…
I would say lies beneath studying great
copies — and read the sales letter on
marketingrebel.com for at least 77 times
word by word.

And then, study Gary Halbert’s whole
Newsletter Archive for at least 3 times
word by word.

Hope I’ll reach there some day, currently
charging $450 per copy, but I believe I’ll
get better.

Gonna keep full focus on this blog, thanks
again John.

Little Hut Copywriter,

Seth, 17.

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