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Monthly Archives: April 2006

I’m So Wired In, It’s Scary

Monday, April 17, 2006

In case anyone still doubts just how wired I am into the culture… consider this: While writing my Rant newsletter last month, I went off about the wonders of “smell-o-vision”… an absurd gimmick used a few times back in the fifties, in a few theaters: While you watched the movie, a little box under your

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The Schmuck Vs. The Good Buddy

Tuesday, April 11, 2006

There’s a lot of discussion these days about frequency — specificially, how often you should email your house list. There are two schools of thought now in the cyber-marketing community: One, the “Vikings” who treat everyone who opts in as a resource to be pillaged and re-pillaged until it’s burnt to the ground. These guys

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The Bane Of Integrity

Monday, April 3, 2006

Just now walked back into my office after… yeah, I know… watching The Apprentice. I feel odd, too. The wonderful woman I share my life with disagrees whole-hearted with me on this, and we usually agree. But this time, I actually felt something other than raw amusement at the end of the show. I’ve always

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