Comments on: Beware The Mush http://www.john-carlton.com/2006/01/26/beware-the-mush/ insight, tactics, advice and mutterings on copywriting, marketing and living life deep... from the most ripped-off world-class ad writer alive... Thu, 04 Dec 2008 01:18:22 +0000 http://wordpress.org/?v=2.2 By: Chad http://www.john-carlton.com/2006/01/26/beware-the-mush/#comment-3088 Chad Mon, 01 May 2006 17:36:50 +0000 http://www.john-carlton.com/2006/01/26/beware-the-mush/#comment-3088 A thought on the bloke who became your pen-pal: The first time he wrote in you should just copy and past your salesletter into an email and send it to him. He didn't read it so he wouldn't know. You could answer every one of his wuestions in 5 seconds. He might even be charmed that you slathered so much attention on him. A thought on the bloke who became your pen-pal: The first time he wrote in you should just copy and past your salesletter into an email and send it to him. He didn’t read it so he wouldn’t know. You could answer every one of his wuestions in 5 seconds. He might even be charmed that you slathered so much attention on him.

]]> By: Ryan Healy http://www.john-carlton.com/2006/01/26/beware-the-mush/#comment-1219 Ryan Healy Sat, 28 Jan 2006 13:06:40 +0000 http://www.john-carlton.com/2006/01/26/beware-the-mush/#comment-1219 I've not been building lists that long, but have already noticed that there are some hot buyers and fast responders on a small list of just 200 people I own. I've been watching open rates and click-thru rates, and there are really only about 50 people who are actively listening to me. Of course, there may be some real prospects on the rest of the list. But it seems to me I could take the 50, give the remaining 150 away, and still be ahead of the game. I’ve not been building lists that long, but have already noticed that there are some hot buyers and fast responders on a small list of just 200 people I own.

I’ve been watching open rates and click-thru rates, and there are really only about 50 people who are actively listening to me.

Of course, there may be some real prospects on the rest of the list. But it seems to me I could take the 50, give the remaining 150 away, and still be ahead of the game.

]]> By: Ambrose Avery III http://www.john-carlton.com/2006/01/26/beware-the-mush/#comment-1218 Ambrose Avery III Fri, 27 Jan 2006 16:15:16 +0000 http://www.john-carlton.com/2006/01/26/beware-the-mush/#comment-1218 My name is Ambrose Avery, and I'm relatively new to the Internet marketing game, but I don't think you have to be a "veteran" marketer to know good advice when you see it. I'm a student of marketing, and copywriting and I'm getting ready to roll out my second site at the end of this month. Be on the lookout because you will definitely see my name again! I'm a huge follower, and fan of your work, and I just wanted to thank you for the advice, because even though I'm not a seasoned pro....I can definitely see your point. I think our biggest and most valuable commodity is "time" and if you spend big chunks of it spinning your wheels with a deadbeat, just to try and keep a certain number of people on your list, then you're wasting it. I know enough to know that the power is not only in your list, but more importantly, the "relationship" that you have with said list. I remember reading somewhere that it's actually possible to have upwards of a 100% response rate, when doing your campaigns! Impossible you say? How? Just imagine if your list was simply a list of your best, and closest friends? Things that make you go Hmmm......... Thanks, Ambrose Avery III My name is Ambrose Avery, and I’m relatively new to the Internet marketing game, but I don’t think you have to be a “veteran” marketer to know good advice when you see it.

I’m a student of marketing, and copywriting and I’m getting ready to roll out my second site at the end of this month. Be on the lookout because you will definitely see my name again!

I’m a huge follower, and fan of your work, and I just wanted to thank you for the advice, because even though I’m not a seasoned pro….I can definitely see your point.

I think our biggest and most valuable commodity is “time” and if you spend big chunks of it spinning your wheels with a deadbeat, just to try and keep a certain number of people on your list, then you’re wasting it.

I know enough to know that the power is not only in your list, but more importantly, the “relationship” that you have with said list.

I remember reading somewhere that it’s actually possible to have upwards of a 100% response rate, when doing your campaigns! Impossible you say? How?

Just imagine if your list was simply a list of your best, and closest friends?

Things that make you go Hmmm………

Thanks,

Ambrose Avery III

]]> By: Terry http://www.john-carlton.com/2006/01/26/beware-the-mush/#comment-1217 Terry Fri, 27 Jan 2006 06:45:56 +0000 http://www.john-carlton.com/2006/01/26/beware-the-mush/#comment-1217 I did a test a few years ago. I stopped answering emails from prospects altogether. Guess what. My sales went up. Even better my agravation went down. I have something called the IA list. That stands for Idiots and A**holes. These are people who are banned from my newsletters. Either they were rude in an email, aggressive, or otherwise demonstrated their behavoir, and I removed them as A**holes, or they were idiots and banned themselves by clicking on the unsubscribe link in my newsletters. That list started when people - mostly AOL subscribers - reported me as a spammer rather than unsubscribing. Over the years it has grown. The list also includes serial refunders. These people buy everything I offer as it is introduced and then send me long whiney emails pointing out all my faults and asking for a refund. As soon as the name becomes familiar they are gone. Terry I did a test a few years ago. I stopped answering emails from prospects altogether.

Guess what.

My sales went up.

Even better my agravation went down.

I have something called the IA list. That stands for Idiots and A**holes. These are people who are banned from my newsletters.

Either they were rude in an email, aggressive, or otherwise demonstrated their behavoir, and I removed them as A**holes, or they were idiots and banned themselves by clicking on the unsubscribe link in my newsletters.

That list started when people - mostly AOL subscribers - reported me as a spammer rather than unsubscribing. Over the years it has grown.

The list also includes serial refunders. These people buy everything I offer as it is introduced and then send me long whiney emails pointing out all my faults and asking for a refund. As soon as the name becomes familiar they are gone.

Terry

]]> By: Mark Schwede http://www.john-carlton.com/2006/01/26/beware-the-mush/#comment-1216 Mark Schwede Fri, 27 Jan 2006 04:53:17 +0000 http://www.john-carlton.com/2006/01/26/beware-the-mush/#comment-1216 Anyone who's been in business for any length of time knows this is Right On the Money. If you're starting out on you own for the first time, take this very serious...it will save you tons of grief in the years ahead. Thanks John Anyone who’s been in business for any length of time knows this is Right On the Money. If you’re starting out on you own for the first time, take this very serious…it will save you tons of grief in the years ahead. Thanks John

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