I just had an annoying experience that reminded me of a nasty little lesson in human behavior… and how it can eat away at your bottom line.
This guy emailed in with questions about the options listed at my “main” site (www.marketingrebel.com). Only one of the questions wasn’t already answered at the site, which meant […]

[Read More]

Just a quick note — I have posted the letter describing the upcoming “Hot Seat Workshop” seminar in March in a link attached to this site. To read it — and you need to jump on this if you’re at all interested — just go to www.john-carlton.com/Hot_Seat_Seminar.pdf
Note the underscores between the words “hot” and […]

[Read More]

For some people — me, for example — hands-on learning is the only way to go.
I love this Information Age we’re in, because I love information. However, my office book shelves probably resemble yours — crammed with interesting information I fully intend to get to… when I have time.
As a teacher, I’m aware of […]

[Read More]

In copy, the words “free” and “guaranteed” are both powerful and weak… both easily understood and completely misunderstood… and both essential to successful advertising and a good way to murder your sales message.
The problem — and the solution — is in a small detail that most rookies miss.
That detail is… proof.
Both words have been so […]

[Read More]

I’ve been pretty damn lucky in life.
Not lucky as in “wins all the time, against the odds.” Rather, lucky in that my attitude fostered a lifestyle that opened up a lot of opportunities for good stuff to happen. Once I started taking advantage of these opportunities, I took on the persona of a […]

[Read More]

Wow. I apologize for the month-long silence on this blog site… but I’m here, and if the Web Gods will give me a friggin’ break, I’ll begin posting every week again.
It’s not a particularly exciting story. One day early last month, my blog software decided it didn’t like being told […]

[Read More]