Comments on: Snooze Tip http://www.john-carlton.com/2005/12/10/snooze_tip_6/ insight, tactics, advice and mutterings on copywriting, marketing and living life deep... from the most ripped-off world-class ad writer alive... Thu, 04 Dec 2008 03:49:42 +0000 http://wordpress.org/?v=2.2 By: dmh http://www.john-carlton.com/2005/12/10/snooze_tip_6/#comment-152336 dmh Wed, 13 Feb 2008 06:51:38 +0000 http://www.john-carlton.com/2005/12/10/snooze_tip_6/#comment-152336 Damn. I really should have read this before I nailed myself to the desk all day - despite being washed-out and tired. Often you know something, but until someone else says it, you just don't take your own advice. I'm off to bed. thanks. Damn.

I really should have read this before I nailed myself to the desk all day - despite being washed-out and tired.

Often you know something, but until someone else says it, you just don’t take your own advice.

I’m off to bed. thanks.

]]> By: be the story » A Necessary Step to Creativity http://www.john-carlton.com/2005/12/10/snooze_tip_6/#comment-1574 be the story » A Necessary Step to Creativity Tue, 28 Mar 2006 12:52:05 +0000 http://www.john-carlton.com/2005/12/10/snooze_tip_6/#comment-1574 [...] As John Carlton pointed out, you need to be fully rested in order to operate at peak effectiveness and efficiency. And the more you push yourself, the more tired you get, the worse you will perform. We assume that if we work an extra hour, we can just get that last chapter done, or get that last feature implemented. And everything in our industries push us to that conclusion. But it’s wrong, dead wrong. [...] […] As John Carlton pointed out, you need to be fully rested in order to operate at peak effectiveness and efficiency. And the more you push yourself, the more tired you get, the worse you will perform. We assume that if we work an extra hour, we can just get that last chapter done, or get that last feature implemented. And everything in our industries push us to that conclusion. But it’s wrong, dead wrong. […]

]]> By: Ryan Healy http://www.john-carlton.com/2005/12/10/snooze_tip_6/#comment-1221 Ryan Healy Sat, 28 Jan 2006 13:40:10 +0000 http://www.john-carlton.com/2005/12/10/snooze_tip_6/#comment-1221 I've recently begun experimenting with subconscious copy. I love it. Just like you said, fill your brain up with info... let your subconscious go to work... and out comes some of the best copy you've ever seen. My last two projects have gone wonderfully because of this. And speaking of writing while tired... I have some copywriting friends pulling all-nighters, writing for 24 hours straight. How the hell do they do that? As soon as I'm tired, I'm done. If I try to write, it's like I've forgotten how to write. "Try" is the key word. When I'm writing my best, I don't have to try. It just happens. Anytime I'm trying, the copy just ain't that great. I’ve recently begun experimenting with subconscious copy. I love it. Just like you said, fill your brain up with info… let your subconscious go to work… and out comes some of the best copy you’ve ever seen.

My last two projects have gone wonderfully because of this.

And speaking of writing while tired… I have some copywriting friends pulling all-nighters, writing for 24 hours straight.

How the hell do they do that?

As soon as I’m tired, I’m done. If I try to write, it’s like I’ve forgotten how to write.

“Try” is the key word. When I’m writing my best, I don’t have to try. It just happens. Anytime I’m trying, the copy just ain’t that great.

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