| The RANT - Part 2

Monthly Archives: November 2005

The Silly Basics

Wednesday, November 9, 2005

The Big Seminar was a huge success, of course. One of those seminal events that will be talked about for some time to come, and used as a reference when talking about how other events compare. Armand Morin deserves congratulations. I had fun, and I did business there, as planned. It was a success on

Filed in General Archives | | Comments (4)

So How’s That Working Out For You?

Thursday, November 3, 2005

I tell rookies to never, ever assume anything about anything. Ever. Especially about your target audience. One of the biggest mistakes marketers make is to assume your prospect knows as much as youdo about whatever it is you’re selling. And it’s almost never true. You’re dealing with your product day in and day out, and

Filed in General Archives | | Comments (0)

Overlooked Corollary To Operation MoneySuck

Tuesday, November 1, 2005

You ever feel like life is speeding by? Like, summer’s gone and you feel robbed because you had so many vague plans that never got addressed. And now fall is almost over, and where the hell did the rest of 2005 go, anyway? Shrinks will tell you that too much routine chews up your sense