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	<title>Comments on: Telling The Truth</title>
	<link>http://www.john-carlton.com/2005/11/16/telling_the_tru/</link>
	<description>insight, tactics, advice and mutterings on copywriting, marketing and living life deep... from the  most ripped-off world-class ad writer alive...</description>
	<pubDate>Thu, 04 Dec 2008 02:18:11 +0000</pubDate>
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		<title>By: Karen Callahan</title>
		<link>http://www.john-carlton.com/2005/11/16/telling_the_tru/#comment-1170</link>
		<author>Karen Callahan</author>
		<pubDate>Fri, 09 Dec 2005 09:16:38 +0000</pubDate>
		<guid>http://www.john-carlton.com/2005/11/16/telling_the_tru/#comment-1170</guid>
		<description>John,

Your experience with rover is very similar to the experiences I have had over the past two weeks.

Unfortunately, I was visiting an Orthopedic surgeon for my own back problems.  

I have been living with part of my problem for about 25 years, problems as a result of being hit by a drunk driver.

I have visited numerous specialists over the course of the years in an attempt to deal with the complications.  

It kills me that every time I have to start over with a new doctor they talk to me like I am an idiot.

C'mon, I'm 47 and have had this problem 25 years.  Don't you think I have a clue as to what is going on here?

So today, after another series of X-Rays and MRI's, the guy says I don't need surgery but he is going to refer me to a specialist that can help me.

Now what does that mean?  After currency has been exchanged that is all I get?  

I attempt second level questions only to be shut down.  Such B.S...

So, I went home and analyzed the report from the radioligist and was able to diagnose and identify what I believe to be the potential solutions.

I was also able to identify probable outcomes/expectations given my condition over time.

So the question is...why am I talking to this guy?  Why not just get an MRI and the report and figure it out for yourself?  It would probably drive insurance prices down.

What a racquet.

In thinking about your comments though... it makes me wonder whether the lack of communication from this guy is an attempt to,

-avoid telling me the real truth because he does not know how to position it, 

-or whether he doesn't really know.  (Hard to beleive given that he is a back surgeon.  This  certainly would make you question your doc selection...)  

I know the answer now, but I would of appreciated hearing it from him. 

The process needs a little re-engineering if you ask me.  

Just my two cents...

KC

</description>
		<content:encoded><![CDATA[<p>John,</p>
<p>Your experience with rover is very similar to the experiences I have had over the past two weeks.</p>
<p>Unfortunately, I was visiting an Orthopedic surgeon for my own back problems.  </p>
<p>I have been living with part of my problem for about 25 years, problems as a result of being hit by a drunk driver.</p>
<p>I have visited numerous specialists over the course of the years in an attempt to deal with the complications.  </p>
<p>It kills me that every time I have to start over with a new doctor they talk to me like I am an idiot.</p>
<p>C&#8217;mon, I&#8217;m 47 and have had this problem 25 years.  Don&#8217;t you think I have a clue as to what is going on here?</p>
<p>So today, after another series of X-Rays and MRI&#8217;s, the guy says I don&#8217;t need surgery but he is going to refer me to a specialist that can help me.</p>
<p>Now what does that mean?  After currency has been exchanged that is all I get?  </p>
<p>I attempt second level questions only to be shut down.  Such B.S&#8230;</p>
<p>So, I went home and analyzed the report from the radioligist and was able to diagnose and identify what I believe to be the potential solutions.</p>
<p>I was also able to identify probable outcomes/expectations given my condition over time.</p>
<p>So the question is&#8230;why am I talking to this guy?  Why not just get an MRI and the report and figure it out for yourself?  It would probably drive insurance prices down.</p>
<p>What a racquet.</p>
<p>In thinking about your comments though&#8230; it makes me wonder whether the lack of communication from this guy is an attempt to,</p>
<p>-avoid telling me the real truth because he does not know how to position it, </p>
<p>-or whether he doesn&#8217;t really know.  (Hard to beleive given that he is a back surgeon.  This  certainly would make you question your doc selection&#8230;)  </p>
<p>I know the answer now, but I would of appreciated hearing it from him. </p>
<p>The process needs a little re-engineering if you ask me.  </p>
<p>Just my two cents&#8230;</p>
<p>KC</p>
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		<title>By: Robert stover</title>
		<link>http://www.john-carlton.com/2005/11/16/telling_the_tru/#comment-432</link>
		<author>Robert stover</author>
		<pubDate>Thu, 24 Nov 2005 05:51:45 +0000</pubDate>
		<guid>http://www.john-carlton.com/2005/11/16/telling_the_tru/#comment-432</guid>
		<description>Great points on the Expert vs. Novice. 

I've got a few friends who are incredibly accomplished martial artist. Ask a novice what he'd with a certain attack or grab and his answer is, "I'd handle it just like this!" Ask one of these experts and their answer is "I don't know' - or - 'it depends".


</description>
		<content:encoded><![CDATA[<p>Great points on the Expert vs. Novice. </p>
<p>I&#8217;ve got a few friends who are incredibly accomplished martial artist. Ask a novice what he&#8217;d with a certain attack or grab and his answer is, &#8220;I&#8217;d handle it just like this!&#8221; Ask one of these experts and their answer is &#8220;I don&#8217;t know&#8217; - or - &#8216;it depends&#8221;.</p>
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		<title>By: George Paiva</title>
		<link>http://www.john-carlton.com/2005/11/16/telling_the_tru/#comment-431</link>
		<author>George Paiva</author>
		<pubDate>Thu, 24 Nov 2005 01:24:46 +0000</pubDate>
		<guid>http://www.john-carlton.com/2005/11/16/telling_the_tru/#comment-431</guid>
		<description>Mr. Carlton:

With Thanksgiving nearly upon us, I felt compelled to express my "heartfelt" gratitude to you. 

So many times in life, we wait for the "perfect" time to tell those who mean so much to us--even if we've never met them personally--the impact they've had on our life.

And even though it's impossible to adequately express "it" with words, please just "know" the deep respect, admiration and appreciation that goes out to you this Thanksgiving.

You are a very generous person and I hope you feel just a tad "warm and fuzzy" this Thanksgiving knowing you have enriched my life and the lives of so many others.

Thank you.


Sincerely,

George Paiva

P.S. I hope your dog's health condition is improving.




</description>
		<content:encoded><![CDATA[<p>Mr. Carlton:</p>
<p>With Thanksgiving nearly upon us, I felt compelled to express my &#8220;heartfelt&#8221; gratitude to you. </p>
<p>So many times in life, we wait for the &#8220;perfect&#8221; time to tell those who mean so much to us&#8211;even if we&#8217;ve never met them personally&#8211;the impact they&#8217;ve had on our life.</p>
<p>And even though it&#8217;s impossible to adequately express &#8220;it&#8221; with words, please just &#8220;know&#8221; the deep respect, admiration and appreciation that goes out to you this Thanksgiving.</p>
<p>You are a very generous person and I hope you feel just a tad &#8220;warm and fuzzy&#8221; this Thanksgiving knowing you have enriched my life and the lives of so many others.</p>
<p>Thank you.</p>
<p>Sincerely,</p>
<p>George Paiva</p>
<p>P.S. I hope your dog&#8217;s health condition is improving.</p>
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		<title>By: Ken Calhoun</title>
		<link>http://www.john-carlton.com/2005/11/16/telling_the_tru/#comment-386</link>
		<author>Ken Calhoun</author>
		<pubDate>Fri, 18 Nov 2005 20:16:58 +0000</pubDate>
		<guid>http://www.john-carlton.com/2005/11/16/telling_the_tru/#comment-386</guid>
		<description>Great points, John.  And that's a key to online success. In the trading industry, which is hip-deep in BS (like internet marketing for that matter), I've earned a bundle by being the outsider telling people it's hard, it's difficult and there's no easy answers, and that most vendors who promise instant trading profits are full of sh-t.  And people agree, because that's the truth.  So I gain trust.  And sales.

Although "simple, easy, fun, painless" sells (to unsophisticated audiences), the audiences that are savvy (golf, finance, sales, gaming), respond to my pitches because I tell them it takes years to learn and it's hard and I can share what I've learned but they're still gonna have to work hard to be successful.   

And it sells.  Because it's the truth.  So I like the "you can't handle the truth, it's a lot harder than you ever thought it would be" approach, but here's a few shortcut secrets that can help you whittle down the learning curve.

Good points as always.  I liked your idea that truth is best, and to think of the spectrum, of which positioning angle to use, whether easy/simple answers work, or be the indiana jones taking the prospect safely through a tough jungle type of approach.

Ken</description>
		<content:encoded><![CDATA[<p>Great points, John.  And that&#8217;s a key to online success. In the trading industry, which is hip-deep in BS (like internet marketing for that matter), I&#8217;ve earned a bundle by being the outsider telling people it&#8217;s hard, it&#8217;s difficult and there&#8217;s no easy answers, and that most vendors who promise instant trading profits are full of sh-t.  And people agree, because that&#8217;s the truth.  So I gain trust.  And sales.</p>
<p>Although &#8220;simple, easy, fun, painless&#8221; sells (to unsophisticated audiences), the audiences that are savvy (golf, finance, sales, gaming), respond to my pitches because I tell them it takes years to learn and it&#8217;s hard and I can share what I&#8217;ve learned but they&#8217;re still gonna have to work hard to be successful.   </p>
<p>And it sells.  Because it&#8217;s the truth.  So I like the &#8220;you can&#8217;t handle the truth, it&#8217;s a lot harder than you ever thought it would be&#8221; approach, but here&#8217;s a few shortcut secrets that can help you whittle down the learning curve.</p>
<p>Good points as always.  I liked your idea that truth is best, and to think of the spectrum, of which positioning angle to use, whether easy/simple answers work, or be the indiana jones taking the prospect safely through a tough jungle type of approach.</p>
<p>Ken</p>
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		<title>By: Greg McLafferty</title>
		<link>http://www.john-carlton.com/2005/11/16/telling_the_tru/#comment-381</link>
		<author>Greg McLafferty</author>
		<pubDate>Fri, 18 Nov 2005 03:35:47 +0000</pubDate>
		<guid>http://www.john-carlton.com/2005/11/16/telling_the_tru/#comment-381</guid>
		<description>Sorry, John --- there are no more doctors in America.  They are all ACTORS!  Go to them for any problem and they do nothing but give you referrals, from one doctor to another --- all getting their referral bonus.  They play "dumb."  Then they milk your insurance policy for whatever they can legally get and then deny you what your body needs so they can get their other bonus for keeping costs down.  Round and round it goes, having you coming and going while they're all laughing and giggling.  It's amazing all the technology and cures out there but we here in America don't get much of it because the insurance companies deny the coverage.  Just ask Aetna.  USA Today and The Wall Street Journal both reported that Aetna has already admitted to all this denial of coverage in addition to all those bonus programs out there for the doctors to pick and choose from.  But what gets me ticked is they aren't even penalized for this.  In fact, Aetna just said that they will "cut down" on these things.  Arrrrrrgphhhhh!

On the dog issue, check with the PR Expert ---  Paul Hartunian.  He not only loves dogs but is a doctor himself.

And no, I don't get a referral bonus either. 

Keep up the good work John.

--30--</description>
		<content:encoded><![CDATA[<p>Sorry, John &#8212; there are no more doctors in America.  They are all ACTORS!  Go to them for any problem and they do nothing but give you referrals, from one doctor to another &#8212; all getting their referral bonus.  They play &#8220;dumb.&#8221;  Then they milk your insurance policy for whatever they can legally get and then deny you what your body needs so they can get their other bonus for keeping costs down.  Round and round it goes, having you coming and going while they&#8217;re all laughing and giggling.  It&#8217;s amazing all the technology and cures out there but we here in America don&#8217;t get much of it because the insurance companies deny the coverage.  Just ask Aetna.  USA Today and The Wall Street Journal both reported that Aetna has already admitted to all this denial of coverage in addition to all those bonus programs out there for the doctors to pick and choose from.  But what gets me ticked is they aren&#8217;t even penalized for this.  In fact, Aetna just said that they will &#8220;cut down&#8221; on these things.  Arrrrrrgphhhhh!</p>
<p>On the dog issue, check with the PR Expert &#8212;  Paul Hartunian.  He not only loves dogs but is a doctor himself.</p>
<p>And no, I don&#8217;t get a referral bonus either. </p>
<p>Keep up the good work John.</p>
<p>&#8211;30&#8211;</p>
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