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Monthly Archives: September 2005

What Is Information Worth?

We’re still in the Information Age, right? I ask, because every time I blink, things change again. Pisses me off. I was born into the transition of the Industiral Age into the Atomic Age, was a teenager during Sixties, hung out in Silcon Valley while the Computer Age hit puberty… and through no fault of

Free vs. Smart Money

I think we’re witnessing a “New Coke”-level debacle on the Web this week. The bean counters have apparently taken over the New York Times online site… and driven a stake through its heart. Let me explain: You remember the New Coke thing, don’t you? Back in the early nineties (you know, last century), Coca Cola

The Right Woid

Friday, 2:33pm Reno, NV “The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” (Mark Twain) Howdy… There are two things that distinguish top copywriters from the rest of the hoi palloi – 1. A deep, reverential knowledge of street-wise salesmanship… and… 2. A love