We’re still in the Information Age, right?
I ask, because every time I blink, things change again. Pisses me off. I was born into the transition of the Industiral Age into the Atomic Age, was a teenager during Sixties, hung out in Silcon Valley while the Computer Age hit puberty… and through no fault […]

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I think we’re witnessing a “New Coke”-level debacle on the Web this week.
The bean counters have apparently taken over the New York Times online site… and driven a stake through its heart.
Let me explain: You remember the New Coke thing, don’t you? Back in the early nineties (you know, last century), Coca Cola […]

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There are two things that distinguish top copywriters from the rest of the hoi palloi —
1. A deep, reverential knowledge of street-wise salesmanship… and…
2. A love affair with the English language.
I talk endlessly (endlessly!) about the salesmanship stuff, because that’s the thing most rookies lack. And I get a huge thrill when it […]

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If you’ve been reading this blog for any length of time, you know I don’t pitch much.
The reason I started posting was simple: Even after writing a dense “Marketing Rebel Rant” newsletter each month… 8 packed pages… I found myself with an expanding backlog of good stuff to write about.
So I started this blog. […]

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Here’s a nice litte factoid to tuck away somewhere: From my many years working with clients, I can safely tell you that… if a great idea pops into your head… chances are somewhere between 12 and 12,000 other people have had the exact thought.
At the exact time.
This is why we have trademark and copyright […]

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Reality TV just got a little too nasty, didn’t it.
During the run-up to Hurricane Katrina hitting landfall, I was pretty disgusted with the media. You could see the inner glee of the talking heads as they savored the idea of another catastrophe to obsess on.
This time, surely, they could indulge their thirst for exploring […]

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