Comments on: Finishing the Thought… http://www.john-carlton.com/2005/05/08/finishing_the_t/ insight, tactics, advice and mutterings on copywriting, marketing and living life deep... from the most ripped-off world-class ad writer alive... Thu, 04 Dec 2008 03:31:44 +0000 http://wordpress.org/?v=2.2 By: gary halbert http://www.john-carlton.com/2005/05/08/finishing_the_t/#comment-113 gary halbert Tue, 17 May 2005 11:00:28 +0000 http://www.john-carlton.com/2005/05/08/finishing_the_t/#comment-113 Cheap trick for writing a sales letter: Go to www.educationalcoin.com They have paper money and coins from over 200 countries that you can buy dirt cheap. You can look at a pic of them before you buy. Decide what you are going to buy. Let,s say it,s paper money from Bulgaria. Then "google" Bulgaria and read the hits until you have a couple handfuls of interesting facts about that neck of the world. Then buy a couple thousand Bulgarian notes and attach them to the first page of a sales letter. Then write something like: "As you can see I,ve attached a rather unusual banknote to the top of this letter. It,s real money. From Bulgaria. People use it there to buy stuff just like we use the dollar. But, here,s some interesting stuff I bet you didn,t know about Bulgaria. {insert interesting stuff] Why am I telling you this? Well, it just so happens that all seven of those strange facts I just wrote about have something in common with {whatever you are selling} and here,s how and why." Then, you segue into your pitch. Aw shit. I forgot I was writing to Carlton,s readers. You folks will never "get" this. Forgive me for taking your time. Gary Cheap trick for writing a sales letter: Go to www.educationalcoin.com They have paper money and coins from over 200 countries that you can buy dirt cheap. You can look at a pic of them before you buy. Decide what you are going to buy. Let,s say it,s paper money from Bulgaria. Then “google” Bulgaria and read the hits until you have a couple handfuls of interesting facts about that neck of the world. Then buy a couple thousand Bulgarian notes and attach them to the first page of a sales letter. Then write something like: “As you can see I,ve attached a rather unusual banknote to the top of this letter. It,s real money. From Bulgaria. People use it there to buy stuff just like we use the dollar. But, here,s some interesting stuff I bet you didn,t know about Bulgaria. {insert interesting stuff] Why am I telling you this? Well, it just so happens that all seven of those strange facts I just wrote about have something in common with {whatever you are selling} and here,s how and why.” Then, you segue into your pitch. Aw shit. I forgot I was writing to Carlton,s readers. You folks will never “get” this. Forgive me for taking your time. Gary

]]> By: Eric http://www.john-carlton.com/2005/05/08/finishing_the_t/#comment-112 Eric Wed, 11 May 2005 08:13:33 +0000 http://www.john-carlton.com/2005/05/08/finishing_the_t/#comment-112 John - Just finished a book regarding this topic that might be of interest. It's titled "One Small Step Can Change Your Life", by Robert Maurer. This statement from the book kind of sums things up--"low key change helps the human mind circumnavigate the fear that blocks success and creativity". Thanks John - Just finished a book regarding this topic
that might be of interest. It’s titled “One Small Step Can Change Your Life”, by Robert Maurer. This statement from the book kind of sums things up–”low key change helps the human
mind circumnavigate the fear that blocks success
and creativity”.
Thanks

]]> By: Ken F http://www.john-carlton.com/2005/05/08/finishing_the_t/#comment-111 Ken F Tue, 10 May 2005 04:03:18 +0000 http://www.john-carlton.com/2005/05/08/finishing_the_t/#comment-111 I think that most people see goals in all-or-nothing terms: either they achieve their FINAL goal (and in this age of instant gratification, goal achievement had better come quickly...) or they feel bad about it/themselves, which, as John said, only makes things worse. Perhaps it'd be useful, when breaking goals down into sub-goals (as John says) to: attempt to ENJOY the PROCESS ITSELF (in the sense of taking satisfaction from each bit of progress made), rather thinking ONLY about achieving one's ultimate goal (whatever that is). One way to do this is to reward yourself every time you see yourself making progress (or, even easier: every time you're doing what you're supposed to be doing on the way to getting to where you want to go). Just my 2 centimes. Ken I think that most people see goals in all-or-nothing terms: either they achieve their FINAL goal (and in this age of instant gratification, goal achievement had better come quickly…) or they feel bad about it/themselves, which, as John said, only makes things worse.

Perhaps it’d be useful, when breaking goals down into sub-goals (as John says) to:

attempt to ENJOY the PROCESS ITSELF (in the sense of taking satisfaction from each bit of progress made), rather thinking ONLY about achieving one’s ultimate goal (whatever that is).

One way to do this is to reward yourself every time you see yourself making progress (or, even easier: every time you’re doing what you’re supposed to be doing on the way to getting to where you want to go).

Just my 2 centimes.

Ken

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