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Monthly Archives: March 2005

Step 30

Thursday, March 24, 2005

The title of this entry, “Step 30″ refers to something many, many otherwise smart marketers hate to do. Finish stuff. “30″ is typesetter short-hand for “The End”. When I worked in the newsroom of my college newspaper, we all wrote “30″ on the bottom of the last page of copy. That let the typesetter know

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Patience, Dude

Wednesday, March 16, 2005

I heard a great piece of advice the other day. Again. (Sometimes I need to hear good advice about a dozen times before it “takes”.) It’s simple: Don’t put anything in an email you wouldn’t want to see repeated tomorrow in the newspaper. It’s also violated on a regular basis by people who should know

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Your Own Private Chemical Dump

Monday, March 14, 2005

Sunday, 9:07pm Reno, NV “When choosing between two evils, I always like to try the one I’ve never tried before.” (Mae West) Howdy… A friend, who is briliant at marketing, asked me a question today about writing that has implications for most people. This guy is a decent writer… but it takes him forever to

Filed in business, copywriting, freelance copywriters, Know thyself, writing | Tagged copywriting, John Carlton, writing | Comments (6)

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