Reading this about your significant other was hysterical! (and interesting and insightful, too).

Why hysterical?

Because I was just having the same experience of “okay, uh-huh, so?” from my wife when we were talking about Gary Bencivenga’s upcoming seminar.

She doesn’t know the copywriting world, and, even though he’s extremely well respected in that world, outside of that world, people don’t know who he is.

Including my wife.

I just had to smile when I read that.

-John