Along with many of Mr. Lawhon’s other products, it is available directly from the publisher at http://www.sellingretailinc.com.

Thanks for the great insight on multiple offers. It reminds me a bit of John Lawson’s tact in The Selling Bible (out of print).

He suggests offering three levels…and only three (face to face selling). Lowest price, highest price and the third real offer - a moderate price with almost exactly benefits of the highest priced offer. You can guess which one sells the most.

Has this technique been done successfully in direct response?

Thanks for this blog it’s fantastic.

Andy

I remember the “Go To” guy tape. I think you sent
it to me when I bought the “Kick-Ass Copywriting
Secrets Of A Marketing Rebel” and I thoroughly
enjoyed it. Unfortunately, I lost it (along with
bunches of other tapes) in a move.

Funny thing how your blog post sort of dovetails
with a question I sent Gary Halbert for his
upcoming conference call with Fortin.

It’s about closes. Headlines are the ad for the
ad and it is clear and can’t be said enough.

But, I rarely hear anyone talk about closes.

Here’s the email:

“Gary:

We know from testing and studying the greats that
headlines are the ad for the ad and they are of
utmost importance (after getting your letter
opened and read).

What about closes? Have you seen significant
boosts in response on closes?

I’m hooked on Karbo’s killer close:

“I know you’re skeptical. After all, what I’m
saying is probably contrary to what you’ve heard
from your friends, your family, your teachers and
maybe everyone else you know. I can only ask you
one question.

How many of them are millionaires?
So it’s up to you:
A month from today, you can be nothing more
than 30 days older - or you can be on your way to
getting rich. You decide.”

Gives me goosebumps…

– Jason Bedunah
“Tested & Proven No-Risk Copywriting to Capitalize on the Hidden Profits
that Lay Dormant in Your Business - and You Pay
Only When You Profit!”
http://www.jasonbedunah.com

Thanks,
Patrick