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Monthly Archives: January 2005

How To Become A Respectable Word Slut

If you’re gonna slam your copywriting chops into high gear, you have to allow yourself to fall in love with the language. This concept makes many otherwise strong men and women quiver… and it’s because our lame-ass education system does its best to make people hate the language early on. This antagonism toward English —

What kind of smell are you leaving behind?

There are three levels of interaction with a customer. If you are stictly a direct mail or online operation, you will never see most customers at all. As a freelancer, I have to “go deep” with a client, but it’s almost always on the phone — so, while I get to know my customer intimately