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	<title>Comments on: Burning and Embarrassing Questions</title>
	<link>http://www.john-carlton.com/2005/01/19/burning_and_emb/</link>
	<description>insight, tactics, advice and mutterings on copywriting, marketing and living life deep... from the  most ripped-off world-class ad writer alive...</description>
	<pubDate>Thu, 04 Dec 2008 04:09:29 +0000</pubDate>
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		<title>By: Copywriting Kid</title>
		<link>http://www.john-carlton.com/2005/01/19/burning_and_emb/#comment-209128</link>
		<author>Copywriting Kid</author>
		<pubDate>Fri, 01 Aug 2008 18:34:59 +0000</pubDate>
		<guid>http://www.john-carlton.com/2005/01/19/burning_and_emb/#comment-209128</guid>
		<description>Well... don't know if you get around reading this one here or not (I'll ask in another place too), but:

What's the best way to instantly get started while MAKING money?

Look, I'm not delusional about my copywriting skills. On a scale of 0 to 100 I'd give myself an 8 (and that still might be overconfident).

However, I'm not attracted to the idea of starving half a decade before I get to make a nice living off of this (as some of the stories I've read).

I'm attracted to doing what it takes in the most efficient way and get really good at this (and make lots of money of my skill). 

I wonder where I can hone my writing skills AND get paid for it on the same time?</description>
		<content:encoded><![CDATA[<p>Well&#8230; don&#8217;t know if you get around reading this one here or not (I&#8217;ll ask in another place too), but:</p>
<p>What&#8217;s the best way to instantly get started while MAKING money?</p>
<p>Look, I&#8217;m not delusional about my copywriting skills. On a scale of 0 to 100 I&#8217;d give myself an 8 (and that still might be overconfident).</p>
<p>However, I&#8217;m not attracted to the idea of starving half a decade before I get to make a nice living off of this (as some of the stories I&#8217;ve read).</p>
<p>I&#8217;m attracted to doing what it takes in the most efficient way and get really good at this (and make lots of money of my skill). </p>
<p>I wonder where I can hone my writing skills AND get paid for it on the same time?</p>
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		<title>By: Bill</title>
		<link>http://www.john-carlton.com/2005/01/19/burning_and_emb/#comment-21</link>
		<author>Bill</author>
		<pubDate>Sun, 30 Jan 2005 13:26:31 +0000</pubDate>
		<guid>http://www.john-carlton.com/2005/01/19/burning_and_emb/#comment-21</guid>
		<description> What are the steps involved from taking the ad copy you've written to getting it published in a newspaper?</description>
		<content:encoded><![CDATA[<p>What are the steps involved from taking the ad copy you&#8217;ve written to getting it published in a newspaper?</p>
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		<title>By: Joe</title>
		<link>http://www.john-carlton.com/2005/01/19/burning_and_emb/#comment-17</link>
		<author>Joe</author>
		<pubDate>Tue, 25 Jan 2005 07:34:36 +0000</pubDate>
		<guid>http://www.john-carlton.com/2005/01/19/burning_and_emb/#comment-17</guid>
		<description>If you are writing a 4 or more page salesletter is it better to write on just one side of the page and send 4 seperate pages or write on both sides?</description>
		<content:encoded><![CDATA[<p>If you are writing a 4 or more page salesletter is it better to write on just one side of the page and send 4 seperate pages or write on both sides?</p>
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		<title>By: Michael Platt</title>
		<link>http://www.john-carlton.com/2005/01/19/burning_and_emb/#comment-16</link>
		<author>Michael Platt</author>
		<pubDate>Tue, 25 Jan 2005 06:38:08 +0000</pubDate>
		<guid>http://www.john-carlton.com/2005/01/19/burning_and_emb/#comment-16</guid>
		<description>
John,

Point blank...I'd like to know what your thoughts are about selling a "super-book" vs. breaking a book into seperate pieces and selling each seperately....(and marketing each book at different times in a person's life.)

For example....let's pretend a statistic came out that shows 80% of all copywriters named John will get Carpel Tunnel Sydrome within 9 months "on the job".

Let's say that you received a sales letter from me the first week of your copywriting career......and I alerted you of the 80% chance of getting Carpel Tunnel........and it just so happens that I have a book called "51 tips for preventing Carpel Tunnel Syndrome".

So, you end up buying it.  It's got great information....and it works for alot of people....but unfortunately for you.... 9 months later you still end up getting Carpel Tunnel. (There's just no way to gaurantee you won't get Carpel Tunnel...despite reading my book)

Now, you look in your mailbox and get another sales letter from me.......this time it's my "Home Remedy For Eliminating Carpel Tunnel Sydrome".


I guess my question is....haven't I completely lost credibility (and lost any chance of selling my Home Remedy book to you), because my prevention book didn't work for you?    

I guess what I'm asking is.....how do you set things up when you know tips on how to prevent a problem (but can't gaurantee it won't happen).....and also know what to do to get rid of the problem?

My thinking has been that seperating the information into 2 books would be better than a super-book.....because each sales letter will hit you exactly when you're looking for that specific information.........but I guess my fear is losing credibility when people say to themselves,  "how can he sell me a prevention book...and then a home remedy?"  Would a "super book" containing all the information I know...be better??

I hope I made that as clear as I could.  

I know testing will be the ultimate judge... but I'd appreciate any insight you can give me, John.  

Sincerely,

Michael

</description>
		<content:encoded><![CDATA[<p>John,</p>
<p>Point blank&#8230;I&#8217;d like to know what your thoughts are about selling a &#8220;super-book&#8221; vs. breaking a book into seperate pieces and selling each seperately&#8230;.(and marketing each book at different times in a person&#8217;s life.)</p>
<p>For example&#8230;.let&#8217;s pretend a statistic came out that shows 80% of all copywriters named John will get Carpel Tunnel Sydrome within 9 months &#8220;on the job&#8221;.</p>
<p>Let&#8217;s say that you received a sales letter from me the first week of your copywriting career&#8230;&#8230;and I alerted you of the 80% chance of getting Carpel Tunnel&#8230;&#8230;..and it just so happens that I have a book called &#8220;51 tips for preventing Carpel Tunnel Syndrome&#8221;.</p>
<p>So, you end up buying it.  It&#8217;s got great information&#8230;.and it works for alot of people&#8230;.but unfortunately for you&#8230;. 9 months later you still end up getting Carpel Tunnel. (There&#8217;s just no way to gaurantee you won&#8217;t get Carpel Tunnel&#8230;despite reading my book)</p>
<p>Now, you look in your mailbox and get another sales letter from me&#8230;&#8230;.this time it&#8217;s my &#8220;Home Remedy For Eliminating Carpel Tunnel Sydrome&#8221;.</p>
<p>I guess my question is&#8230;.haven&#8217;t I completely lost credibility (and lost any chance of selling my Home Remedy book to you), because my prevention book didn&#8217;t work for you?    </p>
<p>I guess what I&#8217;m asking is&#8230;..how do you set things up when you know tips on how to prevent a problem (but can&#8217;t gaurantee it won&#8217;t happen)&#8230;..and also know what to do to get rid of the problem?</p>
<p>My thinking has been that seperating the information into 2 books would be better than a super-book&#8230;..because each sales letter will hit you exactly when you&#8217;re looking for that specific information&#8230;&#8230;&#8230;but I guess my fear is losing credibility when people say to themselves,  &#8220;how can he sell me a prevention book&#8230;and then a home remedy?&#8221;  Would a &#8220;super book&#8221; containing all the information I know&#8230;be better??</p>
<p>I hope I made that as clear as I could.  </p>
<p>I know testing will be the ultimate judge&#8230; but I&#8217;d appreciate any insight you can give me, John.  </p>
<p>Sincerely,</p>
<p>Michael</p>
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		<title>By: Paul Gouthro</title>
		<link>http://www.john-carlton.com/2005/01/19/burning_and_emb/#comment-15</link>
		<author>Paul Gouthro</author>
		<pubDate>Sat, 22 Jan 2005 02:22:08 +0000</pubDate>
		<guid>http://www.john-carlton.com/2005/01/19/burning_and_emb/#comment-15</guid>
		<description>John, Love the articles... ESP ‚Äúword slut‚Äù it‚Äôs a pictorial gem...

Comment on - teaching vs.being the student -

	Quite often students (which we all are many or at least some of the time) confuse the want for more, new and additional  teacher information with not having taken action. And action is often confused with the thought of finishing a project [usually way to prematurely... (others have told me they hate when that happens- wouldn‚Äôt known about that myself; ‚Äòcough‚Äô)].   
	
	The teacher however can see it as a case of ‚Äòobstipation‚Äô their student or client is experiencing. 

	For the Word Slut dictionary...
	Obstipation  /ob so LAG nee um/ n ‚Ä¢ Stubborn and persistent constipation.   ‚Äúe.g: John, was greatfully for the obstipation he came down with on the camping trip, for he was not too keen on using leaves.‚Äù (sorry John had to use somebody in the example)

	Just think of it as ‚Äúobstinate constipation‚Äù  where we often get stuck (sometimes unknowingly) and many, many times knowingly searching for a trick, a short cut  a  (please someone else do it for me) expectation; instead of (as John has often said) just write the ‚Äòdamn thing‚Äô.   
</description>
		<content:encoded><![CDATA[<p>John, Love the articles&#8230; ESP ‚Äúword slut‚Äù it‚Äôs a pictorial gem&#8230;</p>
<p>Comment on - teaching vs.being the student -</p>
<p>	Quite often students (which we all are many or at least some of the time) confuse the want for more, new and additional  teacher information with not having taken action. And action is often confused with the thought of finishing a project [usually way to prematurely&#8230; (others have told me they hate when that happens- wouldn‚Äôt known about that myself; ‚Äòcough‚Äô)].   </p>
<p>	The teacher however can see it as a case of ‚Äòobstipation‚Äô their student or client is experiencing. </p>
<p>	For the Word Slut dictionary&#8230;<br />
	Obstipation  /ob so LAG nee um/ n ‚Ä¢ Stubborn and persistent constipation.   ‚Äúe.g: John, was greatfully for the obstipation he came down with on the camping trip, for he was not too keen on using leaves.‚Äù (sorry John had to use somebody in the example)</p>
<p>	Just think of it as ‚Äúobstinate constipation‚Äù  where we often get stuck (sometimes unknowingly) and many, many times knowingly searching for a trick, a short cut  a  (please someone else do it for me) expectation; instead of (as John has often said) just write the ‚Äòdamn thing‚Äô.</p>
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		<title>By: John Thomas</title>
		<link>http://www.john-carlton.com/2005/01/19/burning_and_emb/#comment-13</link>
		<author>John Thomas</author>
		<pubDate>Thu, 20 Jan 2005 07:10:56 +0000</pubDate>
		<guid>http://www.john-carlton.com/2005/01/19/burning_and_emb/#comment-13</guid>
		<description>John,

I'd post a question, but as I was reading your post I recognized myself in second level and especially "stall" questioning.  Sometimes you just have to hear someone else verbalize it for you to stop, take a look and recognize it in yourself... and then get off your butt and do it.

Thanks for the observations.

-John</description>
		<content:encoded><![CDATA[<p>John,</p>
<p>I&#8217;d post a question, but as I was reading your post I recognized myself in second level and especially &#8220;stall&#8221; questioning.  Sometimes you just have to hear someone else verbalize it for you to stop, take a look and recognize it in yourself&#8230; and then get off your butt and do it.</p>
<p>Thanks for the observations.</p>
<p>-John</p>
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