Archive for January, 2005


You Got Questions… I Got Answers

Here are the answers to questions posted earlier:
1. When you’re deciding on the form your product takes, you’ve got to put Operation MoneySuck into action. The question asked was about whether to create a single book combining both “101 Ways To Prevent Carpal Tunnel”, and a remedy for the […]

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Long Live Johnny

If you’re too young to have experienced the rich cultural connection that was Johnny Carson, make the effort to get ahold of a few Tonight Show episodes.
Heck, even if you watched him for years before hitting the sack, go back and check out his talent again.
[…]

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Burning and Embarrassing Questions

I’ve noticed there are three levels of questions I get hit with. The most common are from raw rookies, and they fall into a single category: How do I do the basic stuff of writing ads, creating products, and putting a marketing plan into action? It’s the big test of being a […]

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How To Become A Respectable Word Slut

If you’re gonna slam your copywriting chops into high gear, you have to allow yourself to fall in love with the language.
This concept makes many otherwise strong men and women quiver… and it’s because our lame-ass education system does its best to make people hate […]

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What kind of smell are you leaving behind?

There are three levels of interaction with a customer. If you are stictly a direct mail or online operation, you will never see most customers at all. As a freelancer, I have to “go deep” with a client, but it’s almost always on the phone — so, while I get to know my […]

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