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	<title>The RANT &#187; The View From Action Central</title>
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	<description>Free &#38; damn good insight, advice, cross-talk &#38; mutterings from the most respected &#38; ripped-off marketing guru alive…</description>
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		<title>The View From Action Central</title>
		<link>http://www.john-carlton.com/2004/12/the_view_from_a_1/</link>
		<comments>http://www.john-carlton.com/2004/12/the_view_from_a_1/#comments</comments>
		<pubDate>Wed, 15 Dec 2004 11:47:37 +0000</pubDate>
		<dc:creator>John Carlton</dc:creator>
				<category><![CDATA[General Archives]]></category>

		<guid isPermaLink="false">http://www.john-carlton.com/?p=3</guid>
		<description><![CDATA[So&#8230; I&#8217;m on the phone the other day with madman genius Gary Halbert, and we&#8217;re shucking and jiving, laughing so hard we&#8217;re winded, and then so deadly serious we whisper like spies&#8230; talking about life, talking about business, talking about things so far behind the scenes they would cause rookie marketers to swoon with shock.]]></description>
			<content:encoded><![CDATA[<p>So&#8230; I&#8217;m on the phone the other day with madman genius Gary Halbert, and we&#8217;re shucking and jiving, laughing so hard we&#8217;re winded, and then so deadly serious we whisper like spies&#8230; talking about life, talking about business, talking about things so far behind the scenes they would cause rookie marketers to swoon with shock.  When I finally hang up &#8212; and start scribbling notes, cuz we covered some <em>very </em>intriguing ground about making money on the Web &#8212; I realize the afternoon is completely blown.</p>
<p>     Now, I don&#8217;t work very many hours a day &#8212; it&#8217;s one of the big bonuses of working at home, and knowing the <em>shortcuts </em>after a long career at the top of the game.  But those hours I do pull are often filled with amazing adventure for a businessman.</p>
<p>     Earlier, I also had long phone chats with Web guru John Reese, David Deutsch (a top writer with 3 current controls for Boardroom), and a couple of other &#8220;players&#8221; whose names you wouldn&#8217;t recognize (but who are movers and shakers nevertheless).  I also traded email contact with Bill Glazer (Dan Kennedy&#8217;s partner), Michel Fortin (the &#8220;Success Doctor&#8221;), Gary Bencivenga (probably the most feared pro copywriter alive), and a dozen other mavens, honchos and evil geniuses of the direct response world.</p>
<p>     <strong>Why am I sharing this?</strong>  Simple.  I suddenly realized that my humble little office here has become a sort of &#8220;Action Central&#8221;, one of the few connecting pieces in the marketing game where the hottest and most cutting-edge info often flows through first.  This is not because I&#8217;m special.  I&#8217;ve just been around a very long time, and I&#8217;ve earned the trust and respect of people.  I am privy to the <em>hidden </em>marketing world most folks don&#8217;t even know exists.</p>
<p>     And that&#8217;s the reason I&#8217;ve started this big damn blog.  Every month, I have stuff left over that I wanted to include in my Rant newsletter, but ran out of room.  By the time I start writing the next Rant, I&#8217;ve got <em>another </em>fresh pile of cool secrets that often bumps whatever I was <em>gonna </em>talk about&#8230; and that means the backlog of ideas, stories, and insight just gets bigger.</p>
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