Comments on: Do Yourself A Favor http://www.john-carlton.com/2004/12/22/do_yourself_a_f/ insight, tactics, advice and mutterings on copywriting, marketing and living life deep... from the most ripped-off world-class ad writer alive... Thu, 04 Dec 2008 01:54:40 +0000 http://wordpress.org/?v=2.2 By: Copywriting Kid http://www.john-carlton.com/2004/12/22/do_yourself_a_f/#comment-199392 Copywriting Kid Sat, 26 Jul 2008 11:50:55 +0000 http://www.john-carlton.com/2004/12/22/do_yourself_a_f/#comment-199392 Hmm... does that mean in order to become a great marketer I have to read newspapers & magazine and drown myself in noise? I have trouble with that idea. Now I'm so busy just getting the basics (just got my copy of Vic Schwabs How To Write A Good Advertisement, and there's more coming soon). But even once I got the basics down - is it really necessary to clutter your mind with all that shit and gossip? (Even when taking a break regularly from it - why put it in in the first place?). It seems to me much more attractive to rather read a couple of popular books on current events - this way, not every little wave that makes it's round in the newspaper will take up space in my mind. Most of these things are forgotten a year later anyway. Hmm… does that mean in order to become a great marketer I have to read newspapers & magazine and drown myself in noise?

I have trouble with that idea. Now I’m so busy just getting the basics (just got my copy of Vic Schwabs How To Write A Good Advertisement, and there’s more coming soon).

But even once I got the basics down - is it really necessary to clutter your mind with all that shit and gossip? (Even when taking a break regularly from it - why put it in in the first place?).

It seems to me much more attractive to rather read a couple of popular books on current events - this way, not every little wave that makes it’s round in the newspaper will take up space in my mind. Most of these things are forgotten a year later anyway.

]]> By: Rubin Wald http://www.john-carlton.com/2004/12/22/do_yourself_a_f/#comment-28 Rubin Wald Thu, 03 Feb 2005 00:56:56 +0000 http://www.john-carlton.com/2004/12/22/do_yourself_a_f/#comment-28 Problem: feeling guilty while lying fallow. I get wonderful inspirations while doing nothing: answers to questions, headlines for sales letters and ads, etc. But it takes a long time to allow myself to relax. Suggestions, recommendations, helpful advice, all welcomed. Problem: feeling guilty while lying fallow. I get wonderful inspirations while doing nothing: answers to questions, headlines for sales letters and ads, etc. But it takes a long time to allow myself to relax. Suggestions, recommendations, helpful advice, all welcomed.

]]> By: Manny C. Lourenco http://www.john-carlton.com/2004/12/22/do_yourself_a_f/#comment-3 Manny C. Lourenco Thu, 23 Dec 2004 18:07:46 +0000 http://www.john-carlton.com/2004/12/22/do_yourself_a_f/#comment-3 Hey been sitting here pondering something id love to hear some feedback with...I know we are not supposed to get in depth about how great our company is ~ Was listening to you John C. and Michel F. on the recent call you did.. and heard it brought up again, not to talk about the company ~ "now here is where ive been pondering"..I reivew Dan Kennedy, Jay Abraham, Gary H. and of course your's as well John..and well in the beg. you guys make it very clear, who you are and masterfully make someone feel pretty damn silly as to not totally take advantage of your services or products based on the hardcore facts of who you really are...Ofcourse this is where im pondering ~ the angle of letting people know about yourself but staying away from talking about how great the company or product is ? ~ ~ So in reviewing my pondering madness haha, I suppose im just trying to capture more clarity on separating the reality of talking about the person as to the product and company ? To me it is fascinating to look at..would love to hear some thoughts on this..Thanks and great call with Michel..I seem to honestly take more notes listening to you John than any copywriter alive today...So very clear to anyone who is really lisnteing with their heart that this is truly a passion with ya..."amazing stuff to say the least" ~ ~ thanks, Manny C. Lourenco Hey been sitting here pondering something id love to hear some feedback with…I know we are not supposed to get in depth about how great our company is ~ Was listening to you John C. and Michel F. on the recent call you did.. and heard it brought up again, not to talk about the company ~ “now here is where ive been pondering”..I reivew Dan Kennedy, Jay Abraham, Gary H. and of course your’s as well John..and well in the beg. you guys make it very clear, who you are and masterfully make someone feel pretty damn silly as to not totally take advantage of your services or products based on the hardcore facts of who you really are…Ofcourse this is where im pondering ~ the angle of letting people know about yourself but staying away from talking about how great the company or product is ? ~ ~ So in reviewing my pondering madness haha, I suppose im just trying to capture more clarity on separating the reality of talking about the person as to the product and company ? To me it is fascinating to look at..would love to hear some thoughts on this..Thanks and great call with Michel..I seem to honestly take more notes listening to you John than any copywriter alive today…So very clear to anyone who is really lisnteing with their heart that this is truly a passion with ya…”amazing stuff to say the least” ~ ~ thanks, Manny C. Lourenco

]]> By: Phil Alexander http://www.john-carlton.com/2004/12/22/do_yourself_a_f/#comment-2 Phil Alexander Thu, 23 Dec 2004 14:11:37 +0000 http://www.john-carlton.com/2004/12/22/do_yourself_a_f/#comment-2 John, I forget whether it was you, or Gary mentioning that you refused to work with a _client_ who didn't follow the above "Get outta Dodge Advice". Workaholic, perfectionist clients suck. John, I forget whether it was you, or Gary mentioning that you refused to work with a _client_ who didn’t follow the above “Get outta Dodge Advice”.

Workaholic, perfectionist clients suck.

]]> By: Kevin Donlin http://www.john-carlton.com/2004/12/22/do_yourself_a_f/#comment-1 Kevin Donlin Thu, 23 Dec 2004 04:09:01 +0000 http://www.john-carlton.com/2004/12/22/do_yourself_a_f/#comment-1 John's right re: getting the hell out of town. We Americans work *way* too hard. There's even a newish term for it -- "stress envy." As in, you don't really want your friends' sympathy when you whine about working 80 hours a week to make all the money you do. You want their stress envy. Here's another new word: karoshi. It's Japanese for "death by overwork." OK. Enough of that. Here's a link to a cool article to augment Jon's excellent piece today, "Nine Ways to Leave Work Overload Behind" http://www.lexisnexis.com/practicemgmt/art_workoverload.asp More power to John and his blog! John’s right re: getting the hell out of town.

We Americans work *way* too hard. There’s even a newish term for it — “stress envy.” As in, you don’t really want your friends’ sympathy when you whine about working 80 hours a week to make all the money you do. You want their stress envy.

Here’s another new word: karoshi. It’s Japanese for “death by overwork.”

OK. Enough of that.

Here’s a link to a cool article to augment Jon’s excellent piece today, “Nine Ways to Leave Work Overload Behind”

http://www.lexisnexis.com/practicemgmt/art_workoverload.asp

More power to John and his blog!

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